Remember the Jaguar C-X75? Of course you do. Created for Jaguar’s 75th anniversary, it was revealed to much fanfare back in 2010 at the Paris motor show. It was eventually confirmed for production in 2011, albeit with a hybrid drivetrain simpler than the innovative micro turbine one first seen in the original concept.

By December 2012 Jaguar had spiked the car completely, the C-X75 officially a victim of the global financial crisis and unofficially too much of a distraction to put into production at a time when development was ramping up of the crucial next-generation of models we’re now seeing, with the XE, XF and F-Pace.

However, then the producers of the James Bond franchise picked up the phone. Jaguar Land Rover has a strong relationship with Eon Productions, something that has continued with the latest movie Spectre. Bond himself had his own car sorted with the Aston Martin DB10, but the producers wanted a supercar for the villain. Jaguar had the C-X75.

“The C-X75 is in the film because they wanted a supercar for the villain,” John Edwards, head of Jaguar Land Rover’s Special Vehicle Operations division, told me at the Frankfurt show.

“We thought, why not? There wasn’t much persuading. It was an opportunity to showcase it, but it doesn’t mean a change in strategy. The decision has been made [not to make it] and we can hold our heads up high on that.”