Remember the Jaguar C-X75? Of course you do. Created for Jaguar’s 75th anniversary, it was revealed to much fanfare back in 2010 at the Paris motor show. It was eventually confirmed for production in 2011, albeit with a hybrid drivetrain simpler than the innovative micro turbine one first seen in the original concept.

By December 2012 Jaguar had spiked the car completely, the C-X75 officially a victim of the global financial crisis and unofficially too much of a distraction to put into production at a time when development was ramping up of the crucial next-generation of models we’re now seeing, with the Jaguar XE, XF and F-Pace.

However, then the producers of the James Bond franchise picked up the phone. Jaguar Land Rover has a strong relationship with Eon Productions, something that has continued with the latest movie Spectre. Bond himself had his own car sorted with the Aston Martin DB10, but the producers wanted a supercar for the villain. Jaguar had the C-X75.

“The C-X75 is in the film because they wanted a supercar for the villain,” John Edwards, head of Jaguar Land Rover’s Special Vehicle Operations division, told me at the Frankfurt show.

“We thought, why not? There wasn’t much persuading. It was an opportunity to showcase it, but it doesn’t mean a change in strategy. The decision has been made [not to make it] and we can hold our heads up high on that.”

That last bit is key: Jaguar still will not be making the C-X75 for public consumption, no matter how nicely you ask. But tantalisingly, that doesn’t make it hasn’t been looked at again in the meantime.

Jaguar is understood to have considered rebooting the C-X75 again this year in a limited production run (80 units or so) to mark its 80th anniversary and its appearance in the new Bond film, possibly even with a new C-X80 name. But the idea never got off the ground, the car being considered too old and it again being a distraction to the core new model launches.

Edwards concedes that “some people thought it shouldn’t have been spiked in the first place”, but neither that nor the car’s appearance in Bond means that Jaguar will reconsider. Indeed, the C-X75 is now a five-year-old design.

The questions on the C-X75 making a more permanent comeback were inevitable the moment it was confirmed for Bond. On that subject Edwards said: “We know what we’re doing, and that we’ll get a reaction, and [questions on] the relevance. There’s not a nervousness.”