Tyres. They’re the only point of contact our cars have with the tarmac, so it’s fair to say wrapping our wheels with the right rubber should be top priority.

But how many of us have opted for the cheapest boots instead of paying out for the Continentals or Pirellis of this world. After all, many motorists have never explored the true braking capabilities of their vehicles so won’t have first hand experience of the benefits offered by premium tyres. 

Those who have will agree that the extra outlay pays for itself when the car in front is half a metre away, not half way up your bonnet had you saved some beer money at Kwik Fit. 

The other consideration is the noise they produce. When you’re sitting at home or at your desk watching a Renault Twizy going sideways, it’s not the engine note of passing cars that distracts most, rather the roar coming from the rubber. 

And finally there’s the fuel economy. Clad your BMW 320ED in non-low-rolling resistance rubber and you might as well be running a 320i.  

From November motorists will be able to choose which tyres to go for based on a new labelling system. It will tell you exactly how safe, how noisy and how fuel efficient they really are. It’s the tyre equivalent of calorie information on a sandwich pack.