If you drive a new(ish) car, when was the last time you recall it asking for your permission to collect data on you?

Maybe it does ahead of every journey – but more likely you were asked once, probably via the infotainment screen, and it has now been assumed that whatever you do, or whatever app you download, will take its lead from that answer.

Contrast that approach with that taken by almost every website you visit now, where increasingly tough privacy laws have compelled them to seek your consent to take cookies and track your (virtual) movements on every visit.