First it was SAIC, then Great Wall and now BYD: Chinese car companies' European electric car launches are extending into the UK, too.
There are more Chinese car brands selling in Europe, among them Nio and Xpeng, only right-hand drive development holding them back from a launch here. On the consumer pages of our magazine and website, it feels like there’s a new Chinese car being reviewed with a test drive in Europe or the UK every other week.
The nervousness around the established European car makers continues to grow with the launch of each of these technology-rich, low-priced Chinese electric cars. They fear not only the drop in sales and market shares from these newcomers but also their inability to compete on price that threatens their industrial footprint.
Simply put, European car makers are not able to compete on price in the manufacture of electric cars compared to their Chinese counterparts.
