‘Enough and no more’ is an appealing mantra that almost nobody truly follows. Why else would you aspire to own a particular brand of shoe, shop in a different supermarket chain or use a certain type of phone? But it is a mantra we can all apply to some aspects of our lives, as Dacia’s surging success shows.
Drivers who want little more than they need just can’t get enough of its stridently value-focused cars: last year, it broke into the top three for retail sales in Europe, on a 6.2%
