Pure engineering design, or pure industrial design, is a rare beast in the world of mass production, though you see flashes of it in some products.

The idea that if you engineer something purely for its intended function, the perfect form will spontaneously appear is seductive, but rarely true. And when it does happen, it’s rarely popular.

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Hard-core modernist architecture – flat-roofed, glazed, boxes in effect – were translated into mass-housing with disastrous results. Such intellectual purity will always be an acquired taste.

Which is why pure modernism has rarely found expression in the automotive industry. No manufacturer can take the risk of producing a purely engineering driven but stylistic dud when every single sale counts.