Currently reading: Toyota iQ to be axed, says Aston Martin boss

Aston Martin boss says his company ended production of the Cygnet because the Toyota iQ is being axed

The reason why Aston Martin axed the Cygnet was because the Toyota iQ, on which it was based, is being dropped next year, claims Aston chief Ulrich Bez.

“We stopped the Cygnet as Toyota itself will stop the iQ in 2014 and we don’t want to invest any more,” he said.

Bez also revealed his disappointment and frustration that the Cygnet had not worked out as planned for Aston Martin, and outlined some of the developments Aston had wanted for it.

“I wanted to bring it to the US, but there was no support for it,” he said. “I wanted a supercharged engine, but there was also no support.

“We had a great start with [Toyota boss] Akio Toyoda, whom I still have a great relationship with,” Bez revealed. “But Toyota didn’t follow up the support like it does with Tesla and its marketing of other products.

“I think Aston did a good thing with the Cygnet and I’m disappointed it didn’t work out. It’s a great little car, particularly in London. It will be a cult car in the future and will be well looked after.”

Toyota countered that there are no plans to end iQ production and declined to comment further on Bez’s other remarks.

Dutch publication De Telegraaf is also reporting that the Toyota importer in the Netherlands is no longer importing the iQ, and will sell only the models it has left in stock. This is because it has heard from Toyota in Japan that production for Europe will cease in 2014. 

Join our WhatsApp community and be the first to read about the latest news and reviews wowing the car world. Our community is the best, easiest and most direct place to tap into the minds of Autocar, and if you join you’ll also be treated to unique WhatsApp content. You can leave at any time after joining - check our full privacy policy here.

Mark Tisshaw

mark-tisshaw-autocar
Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.