Currently reading: Paris motor show 2012: Seat premieres new logo

The Seat Leon will be the first model in the car maker's line-up to feature the new, streamlined logo

The latest incarnation of the Seat logo has been premiered as the Spanish car maker announced its all-new Seat Leon hatchback.

The Seat Leon will be the first car to wear the badge when it goes on sale next year.

Seat’s designers have simplified the logo, which loses the central floating bar. Seat says it conveys the "precision and elegance of the brand’s design language".

The logo will be introduced across Seat’s visual material and locations after the Paris motor show in September.

Join our WhatsApp community and be the first to read about the latest news and reviews wowing the car world. Our community is the best, easiest and most direct place to tap into the minds of Autocar, and if you join you’ll also be treated to unique WhatsApp content. You can leave at any time after joining - check our full privacy policy here.