Cupra will "never" stray from its greyscale colour palette, according to creative director Francesca Sangalli.
Broadening the range with more colourful hues "risks losing the brand because you go with what everyone else does", Sangalli told Autocar.
The new Raval, for example, can be had in white, black, copper, matt grey, matt black, a greyish pearl and a matt green.
Sangalli explained further: "We took a strategic decision to make design the pillar of Cupra. We said Cupra is raw.
"Cupra is about neutral colour with a twist, and this is why we give much more importance to matt finishes and the very oily treatment of colour.
"You choose a Cupra if you like the brand, and you choose the range of colours that fits with the brand and not vice versa. You will never find a red Cupra.
"There is not even a yellow Cupra. We will leave that to Ferrari or other brands with strong colours.
"This is linked to their brand identity, but for us, this doesn't fit."
Join the debate
Add your comment
How typically VW group boring. SEATs of old used to have some brilliantly vibrant colours for their sporty models, bright yellow, green, orange, similar to Lamborghini, who this guy has chosen to ignore when talking about bright colours.
Cupras are too brash for me, but offering them only in 'shades of tarmac' (great description SuffolkProf), doesnt make them more appealing to me. Just lean in to the attention seeking styling by offering bright colours.
What a load of balls. Sticking with greyscale colours is just a paint booth cost saving measure. I thought the idea of the Cupra brands is that the cars are sporty and vibrant... not dull matt shades of grey and green.
Sheer nonsense borne from arrogance. I look forward to seeing the reversal in a few years when they will have new design director who'll determine that Cupra will only ever do bright colours.