Ford bucking Bronco tradition with Europe launch plan – will it work?

For many Brits, Ford doesn't feel like a particularly American brand.

On these islands, the Blue Oval is associated not with big pick-ups or muscle cars but, depending on your vintage, Cortinas and Escorts, Fiestas and Focuses. Distinctly British-flavoured cars (and Transit vans) that were designed, engineered and often built here. But as Ford has ditched conventional hatchbacks and saloons in recent years in favour of SUVs and EVs, it has started to lean into its American roots as a point of differentiation from European rivals.