Currently reading: Porsche plots new flagships in turnaround plan after margins collapse

New 'high-end' sports cars and SUVs on the cards as Porsche fights to rebuild margin from 2025's 1.1%

Porsche will "accelerate" the expansion of its portfolio into high-end new segments and urgently streamline its entire operation, as part of a radical recovery plan aimed at restoring it to financial stability after its margins almost evaporated in 2025.

In a "challenging" 12 months, the German manufacturer's revenues fell by almost €4 billion to €36.27bn, and the return on that was just €413 million, down from €5.64bn in 2024 and representing a return of just 1.1%. 

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