Currently reading: Niche no more: How Polestar will become a mainstream EV firm

Incumbent CEO Lohscheller is targeting expanded European sales and is eyeing the US market

Polestar is to move away from high-end models with limited markets such as the forthcoming 5 GT and instead focus on quick wins in big markets as it looks to establish itself beyond its start-up phase.

The aim is to expand its line-up to cover up to two-thirds of the market with different models and bodystyles, making it easier to hit the growth it needs.

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Arthur Sleep 27 February 2026

What are you drinking, James?  Polestar has reported significant financial losses, with a net loss of $1.03 billion in Q2 2025, more than triple the loss from the same period the previous year.