One of my favourite amusements when attending new car launches at the moment is to mention something called the Science Based Targets initiative (SBTi), just to see what kind of facial expression is pulled by the particular industry executive to whom I happen to be talking.
I get the whole smorgasbord: from smug and superior right the way through to aggrieved and indignant, via a wonderfully varied mix of bemused, resigned and dismissive gurning.
