Currently reading: Apple's axed car project is still reshaping automotive

Hyundai Group executive Manfred Harrer was closely tied to Project Titan – this is what he learned

In the months after the Dyson car project wound down in 2019, Autocar was invited in for a full debrief and to see the prototype that had already cost £2.5 billion to develop.

Even though the car was ready to go, Dyson baulked at the further cost needed to take it into production and laid bare just how hard it is for a start-up, however well funded, to industrialise a new car and see money roll back in. No wonder Tesla gets so much credit.

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