Currently reading: Porsche cuts 2025 forecast as US tariffs dent profits

Tariffs, China and slow EV sales blamed for €2bn fall in operating profit; CEO warns it's "not a storm that will pass"

Porsche's operating profits plummeted €2 billion (£1.7bn) in the first half of 2025 as the sports car maker grappled with US import tariffs, slow global electric car uptake and the collapse of China's luxury car market.

The company's latest financial results reveal that it generated €18.6bn (£16.1bn) of revenue in the first six months of the year, down €1.3bn (£1.1bn) on the same period last year, with operating profits of €1.01bn (£0.87bn) - down from €3.06bn (£11.3bn)  last year. 

Porsche delivered 146,000 cars over the six months, which was down only 10,000 on the same period in 2024, but it achieved a return on those sales of just 5.5%

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