The order backlog at Jaguar Land Rover (JLR) grew to 215,000 cars between October and December 2022 as retail and wholesale sales rose.
The rise of 10,000 units compared with the previous quarter hints that demand for JLR's cars continues to outstrip its production capacity.
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No other marque has the same problems. This is mismanagement by the world's worst automotive CEO Thierry Bollore.
Remember this is essentially just Land Rover as Bollore killed off Jaguar. Gone is the XE, gone is the XF, and gone is the XJ. All killed off by Bollore.
XJ was nearly complete but Bollore killed it off citing that the platform was too old. Same platform was later released as the Range Rover and Sport model. The problem wasn't the platform but because Bollore wanted to kill off Jaguar.
Why?
He said he wanted it to compete with Bentley. A car company a tenth, if that, of the size of Jaguar. Probably less than a 20th the size. And certainly for where Jaguar should be, producing 1 series and A class rivals, a boutique car manufacturer.
To achieve what Bollore wanted was to decimate Jaguar. And he did it by not building any. Stopping the lines from making new Jaguars.
Blamed the chip shortage, but every other marque figured it out, didn't they? And JLR are only able to build a tiny fraction more than last year because of his incompetence.
That's what Autocar should be reporting. The demise of Jaguar at the hands of Thierry Bollore.