Data harnessed from connected vehicles could dramatically increase the information available to the used car trade and change the way fleets and remarketing organisations engage with used cars.
According to e-commerce specialist Epyx, manufacturers – many of which have been cagey about allowing third parties access to data – are now considering sharing it for commercial gain. Dwindling production has hit OEMs’ bottom lines and some are allegedly looking to commercialise data and investing accordingly.
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More data to shaft the franchise dealers. The manufacturers will have a monumental task on their hands. Many car companies have been gathering this data for at least the last 5 years. It will be interesting to see what they will actually do with it. In the future all car companies will control car auctions and retail sales. Welcome to agency model. The Chinese will arrive and welcome dealers to grow market share but once they become established they will also adopt agency sales and service models. Unfortunately this is the where the automotive industry is going. Very sad.