Currently reading: Jaguar Land Rover forecasts improved supply after 2021 sales dip

JLR sales dropped 1.2% in 2021 but order books are at record levels and semiconductor supply is improving

Jaguar Land Rover (JLR) sales dipped slightly in 2021 as a result of the semiconductor shortage, but the company is optimistic that supply will improve over the coming weeks.

Britain's biggest car manufacturer sold 420,856 units worldwide in 2021 - a 1.2% decrease compared with its 2020 output, which was itself dramatically impacted by the pandemic.

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TStag 13 January 2022

So the bet performing Jaguar cars are all SUVs. If you ditched the XE and XF, I'm guessing Jaguar would be near profitable. So why does Bollore want to stop making profitable SUVs?