Calling it the first Japanese Saab won’t necessarily please the Swedish company’s top brass, but Saab’s full integration into the world of GM platform sharing is well underway with the 9-2X, or Saabaru as it’s been christened in many quarters.
You see, behind that Saab nose is the heartbeat of the Subaru Impreza, complete with power from the 2.0-litre turbocharged boxer four and, for the first time on a production Saab, four-wheel drive. Saab owner GM has a 20 per cent stake in Subaru’s parent company Fuji Heavy Industries, and the car will be built by Fuji in Japan, giving the company greater capacity and better economies of scale. It also adds a much-needed new model to the Saab line-up.
Saab and Fuji have been burning the midnight oil over the last year-and-a- half, transforming the initial idea conceived towards the end of 2002 into a production reality that lands on American forecourts on 1 July.
You’ll note the word American in that last sentence. It’s a shame for Saab enthusiasts in Europe, but at the moment there are currently no plans to sell the car over here for three key reasons. The lack of a diesel is one handicap, but the bigger issue would have been pricing. In the States there’s a larger gap between the Impreza and 9-3, allowing the new car an entry point between the two at $22,990 (£12,997). In the UK, the 9-2X – certainly in turbo form – would have to be pitched right in the middle of the 9-3 range.
The third problem was the quick-fix nature of the 9-2X. Using Subaru mechanicals meant the Swedes could quickly jump into what Saab thinks is a market sector on the verge of volume explosion, thanks to newcomers such as the BMW 1-series.
But the downside is a significantly shorter model life, because the Impreza is already a couple of years old. The second generation 9-2X will be a joint program between the same two brands, and is confirmed for Europe, but the timing of the next Impreza means the current 9-2X will only have a three-to-four-year life, instead of the normal six-to-eight, leading Saab to conclude that it’s not worth bringing the car to the complex European market. There is a school of thought within Saab that the door to Europe isn’t completely shut, a situation supported by customers in several European countries asking to put down deposits on the 9-2X.