New city car for 2013 won't be a budget offering, according to the firm's design boss

General Motors Europe has confirmed at the Paris motor show that it will indeed introduce an all-new supermini in 2013.

According to Opel-Vauxhall design boss Mark Adams, the design of the car is well underway. It will be a "chic, youthful city car," he told us, built at Opel's Eisenach factory in Germany.

Read more on the new Opel city car

However, Opel-Vauxhall is set to surprise by pitching the car at a semi-premium price point. "Certain quarters of the media are expecting this to be a budget offering," Adams explained, "but it'll be anything but."

"We're looking to build the image of our Opel and Vauxhall brands with this car; to show that we can make stylish, desirable and emotional small cars, too."

Adams went on to suggest that the new supermini will be much closer on positioning to a Fiat 500, Citroën DS3 or Mini than a Citroen C1 or a Fiat Panda. "It will be smaller but also more desirable and more expensive than Corsa; not cheaper," he said.

Matt Saunders

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Comments
12

30 September 2010

Presumably European manufs. are merely acknowledging a need to surrender the budget end of the market to Tata and the Chinese and recognising that the continuing and somewhat nauseating trend for seeking status through possessions means that no car will ever again be cheap and chic - like the original Mini.

30 September 2010

GM dont make it easy for themselves. what other car have they sold in europe and mangaed to get the public to pay a premium price for?

Why not stick at what you are good at, reasonable quality at sensible prices. Unless this city car turns out to look amazing i cant see many people paying premium prices for a Vauxhall

30 September 2010

There can be no surprise that this GM-Europe city car, to be built in Germany won't be cheap as the German labour costs are no where near as cheap as eastern European costs. I find it hard to believe that anybody will be prepared to pay a premium for a Vauxhall product, as its brand image is no where near that of say Mini.

30 September 2010

They can charge what they like for it, all that will happen is it will be discounted at the dealership!!!! typical GM

30 September 2010

Oh dear, oh dear, when will manufacturers of certain cars learn.

Renault tried the same tactic with the Twingo and failed miserably.

30 September 2010

[quote WFC Holden]Presumably European manufs. are merely acknowledging a need to surrender the budget end of the market to Tata and the Chinese and recognising that the continuing and somewhat nauseating trend for seeking status through possessions means that no car will ever again be cheap and chic - like the original Mini.[/quote]

True - except for Renault and Dacia, which looks like a rip roaring success.

And you are right, it's been a while since we had a cheap, chic car although the original Ford Ka got close.

30 September 2010

[quote RobotBoogie]the original Ford Ka got close.[/quote] Did it? Really? No, not really. The Mini, if you remember, counted all four Beatles, Lord Snowdon and Peter Sellers among its supporters. Not that there was anything wrong with the Ka - it's a perfectly competent little car - but I don't recall seeing many A-listers clambering out of them...

4 October 2010

"stylish, desirable and emotional" - presumably not like the one in the photo

4 October 2010

[quote Vidge 123]They can charge what they like for it, all that will happen is it will be discounted at the dealership!!!! typical GM[/quote]

Indeed. What we are looking at here will no doubt have a 20K list price, 'but hey with Vauxhall swappage you would be able to get one for £6995'

nice one Vauxhall is there any other manufactuer quite like you?

4 October 2010

A good start would be to market this car in the UK as an Opel. It would also help differentiate it from the cheap and cheerful Agila which presumably Vauxhall will continue to sell.

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