Land Rover DC100 Expedition is the most rugged interpretation of concept so far

The latest version of the Land Rover DC100 concept has been unveiled ahead of its debut at the New York motor show.

The Land Rover DC100 Expedition is the most rugged interpretation of the concept that previews the next-generation Defender yet.

Gallery: Land Rover DC100 Expedition

Land Rover boss John Edwards has previously said he wants to show off the traditional Defender "abusability" on the new DC100, and the New York show car would appear to be in response to that.

The Expedition sports a new White and orange paint job, and rugged features including a winch, snorkel, a roof rack, bull bar, more pronounced towing eyes, greater amounts of black trim and beefier 275/55 Cooper tyres with five-spoke black alloys.

It follows several different versions of the DC100 concept since the Frankfurt motor show last September. As well as Frankfurt, versions have appeared in Dubai, Tokyo, Los Angeles, Delhi and now New York as Land Rover gathers live feedback into how it should evolve the next-generation Defender, due in 2015.

Mark Tisshaw

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20

3 April 2012

Every time I see it, it grows on me.

There's some good ideas coming out of JLR at the moment, with some decent strategy behind it as well. Long may it continue.....

Wonder if this will come with a nice V8 for the US market?

3 April 2012

At risk of being called a neanderthal that doesn't like change, I think I'll explain why I just don't like the whole idea of the DC100 being a replacement for the Defender. The target market for the Defender is a completely different one to that of the much more trendy and less functional DC100. I'm not saying that the DC100 is a bad car - far from it - but I don't think it's a viable replacement for the Defender.

The DC100 should be sold as a separate model alongside the Defender. It's sure to sell well to those who like the 'in-thing', but it really shouldn't replace the Defender.

3 April 2012

[quote Fidji]

At risk of being called a neanderthal that doesn't like change, I think I'll explain why I just don't like the whole idea of the DC100 being a replacement for the Defender. The target market for the Defender is a completely different one to that of the much more trendy and less functional DC100. I'm not saying that the DC100 is a bad car - far from it - but I don't think it's a viable replacement for the Defender.

The DC100 should be sold as a separate model alongside the Defender. It's sure to sell well to those who like the 'in-thing', but it really shouldn't replace the Defender.

[/quote]

problem is, Fidji, there is really no 'target market' for the current Defender. Military sales dried up, it can't be sold in certain markets and then at all past a certain date due to ever-advancing homologation requirements. Any new model has to be commercially viable and simply inheriting the tick-over sales sub 20k per year of Defender doesn't wash its face.

This is why JLR are showing all these difference variants off the same platform, to try and embrace as many different markets as possible.

As much as we all love the old warhorse, Defender's time is up and it's time to look to the future, like it or not. Either that, or it simply dies and never gets replaced.

3 April 2012

"as Land Rover gathers live feedback into how it should evolve the next-generation Defender, due in 2015."

ugh....not like this.

3 April 2012

They're obviously not taking much feedback on board - this DC100 concept looks virtually the same as all the others they've shown...

3 April 2012

[quote paddyb]They're obviously not taking much feedback on board - this DC100 concept looks virtually the same as all the others they've shown...
[/quote]

Well the defender has hardly changed in 60+ years, so whats the problem.

3 April 2012

[quote Fidji]

I'm not saying that the DC100 is a bad car - far from it - but I don't think it's a viable replacement for the Defender.

The DC100 should be sold as a separate model alongside the Defender. It's sure to sell well to those who like the 'in-thing', but it really shouldn't replace the Defender

[/quote]

Thats exactly what i was thinking.

Hasnt there recently been a suggestion that the DC100 would be a sub Evoque lifestyle car, not a proper 4x4? that seems perfect for this. It just doesnt have the tough and abusable apearance of a Defender or a Jeep Wrangler.

4 April 2012

Obviously modern safety equipment is a given for any new vehicle. That said, I tend to agree with Fidji. Neither the British nor the Australians use Defenders anymore; just as the US Army no longers rides in Jeeps. But everytime I visit the W.P. Chrysler Museum here in Southeast Michigan (which has a decades-long Jeep collection) or watch some old movie from the 50s or 60s, I look at that Willie's Jeep and wish I could still buy one. (Sting, by the way, has a vintage Jeep for use around his estate.) Some years ago Toyota (which can still use the CJ name if not Jeep or the verticle slats), produced an expensive (around $80K) version of the CJ. The Wrangler is a fine vehicle and you see them more and more around the world (thanks to Fiat), but compared to the postwar Jeep, it's huge and no longer cheap or cheapish. Not really much smaller than the Grand Cherokee, and with a competitive interior and appointments. There's a car dealer on Woodward Avenue (famous now for the Dream Cruise) that sells a large variety of vintage vehicles. They usually have several Defenders for sale. And like the Jeep of my father's era, the LR never fails to jump back onto my wish list when I see one. A swept back, wind tunnel-designed Defender just doesn't seem necessary. And all that cladding and graphics is, well, wrong. The irony here is that a new Defender with a modern power plant and electronics and built with the latest advances in the materials revolution would sell -- and not just in Britain or the Commonwealth. If they can bring Fiats and Alfas back to the States, why not the Defender? There's something about a spare and functional vehicle not fussed over in the design dome that feels right and good. Wheels for guys who don't check their hair in the rearview mirror before turning the key.

4 April 2012

The production vehicle will look quite different I reckon, but the variations on the Defender concept get a bit better each time. Its a publicity exercise for LR as well as gathering data and opinions as they go. The old Defender is beyond end of life really due to its safety and interior space issues.. I quite like the new design ... Land Rover should do a bad boy 4x4 pickup version... that would sell in big numbers, especially in the US and Canada ! and its not a huge step away from the various version we see of the current defender working away on farms etc.

:)

4 April 2012

Love it, would buy it tomorrow if available and pay up to 30k for it.

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