Currently reading: Vauxhall Adam sales begin strongly
More than half of the UK's Vauxhall Adam allocation has been pre-sold, despite deliveries not starting until March

More than 4000 Vauxhall Adams have already been ordered in the UK, despite the first cars only coming down the production line just over a month ago and deliveries not due to begin until next month. That is more than half the allocation expected to be given to the UK to sell this year.

With demand across Europe strong for the Adam, and only the Eisenach factory in Germany equipped to build the highly bespoke car, demand is expected to outstrip supply during its first year on sale.

“The amount of interest is incredibly encouraging,” said a Vauxhall spokesman. “The level of individuality people can specify seems to have caught the imagination, and we’re more than confident of achieving our sales goals in the UK.”

Vauxhall says there are more than four billion different ways of specifying the Adam, made up of 60,000 exterior combinations and 40,000 interior combinations. Among the more unexpected options are a sky-coloured roofliner, or a roofliner fitted with LEDs.

“The focus is on making these cars personal,” said the spokesman. “We’ve worked hard to keep costs sensible and, while there’s still a big job to do, we are in there fighting with the Fiat 500 and Mini.”

The Eisenach factory has been kitted out to build each Adam order on a bespoke basis, meaning that building each car shouldn’t take longer than standard. “From the first pressings, we know exactly what’s destined to go on each car,” said the spokesman, “There’s no room for error, and we’re geared up for supplying exactly what the customer wants.”

 

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PAA 14 February 2013

where is the rest?

The Adam looks nice and promises unlimited look differentiation yet all the photos we see seems "alike", just different colours. Show us some interesting roof designs, sport paint touches...

jensen_healey 13 February 2013

Spin Doctoring....

Hardly going to be 4000 private punter orders when the car hasn't even been advertised in the UK yet....! I'm sure the 'orders' are from the daily rental companies and other big fleets who are GM's buddies, maybe even BSM.... It may even be a good car but please GM keep it real!

Lee23404 13 February 2013

jensen_healey wrote: Hardly

jensen_healey wrote:

Hardly going to be 4000 private punter orders when the car hasn't even been advertised in the UK yet....! I'm sure the 'orders' are from the daily rental companies and other big fleets who are GM's buddies, maybe even BSM.... It may even be a good car but please GM keep it real!

I saw one at a dealer just after the new year so I'm guessing more private buyers have seen it than you suggest. 

Lanehogger 13 February 2013

Holden version?

Wonder if Holden will launch a rebadged version called the James.....