Suzuki boss says cheaper vehicle 'wouldn't be a car anymore'
17 March 2010

Suzuki isn’t going to launch a cheap car to battle the Tata Nano in developing countries, despite facing a grave threat in one of its best-performing markets.

The Nano will undercut the many models offered in India by Suzuki and its partner Maruti, who together control more than 50 per cent of the market.

But company boss Osamu Suzuki says a car cheaper than its current models “wouldn’t be a car any more”.

Suzuki is worried about watering down safety and comfort standards in a super-cheap model. Even details like switching to a cost-saving single windscreen wiper will erode those standards, the Japanese company reckons.

Twitter - follow all the latest Suzuki reviews, news and video

Our Verdict

Tata Nano

Cheap and undeniably cheerful. Unbelievable value, if only you could buy one in the UK.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK