Currently reading: Stop-start Freelander's success
Sales success as stop-start models roll out
Autocar
News
1 min read
12 April 2010

The new stop-start Land Rover Freelander has proved to be an unexpected success.

According to one senior source, sales of manual Freelanders have risen by 11-12 per cent as a direct consequence of the fuel-saving function.

Land Rover Freelander stop-start first drive review

Stop-start has raised all Land Rover Freelander models to over 41mpg and shaved emissions, dropping many models down a VED road tax band.

Unusually, the stop/start system is standard on all diesel-powered manual ‘box Freelanders sold across the world, which Land Rover reckons will save 10m tonnes of C02 a year, based on 28,000 cars each driving 15,000 miles.

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asian sensation 14 April 2010

Re: Stop-start Freelander's success

nicksheele wrote:
? Mr Tata in India or European taxpayers, via loan guarantees and the like? If JLR should go bump in the next few years - by chasing unrealistic sales through below-cost sales practices - it'll be the Europeans who stand to lose their tax monies not the bankers or Mr Tata.

For your information JLR's loan guarantee's are supported by the State bank of India - not the western Europeans as you comment.

Goodness me what a bunch of cynics. Instead of saying what a great effort by LR - we're off on bashing them over discounts. Well I for one am glad a British based manufacturing firm, that employees 15,000 people (all paying taxes in the UK) is doing so well. And I don't agree that the majority of the sales are due to over discounting.

As for Tata - least you remember that they actually helped to company to last by loaning it over a $1bn when the UK government turned its back. Without tata the company and it's employees (in the UK) would have been in a very precarious position indeed. So think about that when some people posting off on one about British taxpayers money being lost......



Dark Isle 12 April 2010

Re: Stop-start Freelander's success

Unfortunately the general public seem to abandon a company in droves if they believe it's going down the pan. I guess that's why JLR, Vauxhall and so on undertake these practices. It's also why I believe SAAB has an awful lot of work to do to rub shoulders with Audi and Volvo again.

nicksheele 12 April 2010

Re: Stop-start Freelander's success

Fluffs wrote:

And dealers were told to register loads to...

Yes, but as long as the media gets to print headlines like:

'Land Rover sets sales record'

http://www.autocar.co.uk/News/NewsArticle/Land-Rover-Discovery/248697/

all is well. It's like the red-tops printing a sensational headline, blackening someone's name, and then months later printing a retraction or apology on an inside page - the gullible idiots only remember the banner headline and not the nuanced real story of afterwards.

If the Land Rover dealers are offering Freelanders at knockdown prices and pre-registering by the bucketload, where is JLR getting the money to fund this cash-draining exercise? Mr Tata in India or European taxpayers, via loan guarantees and the like? If JLR should go bump in the next few years - by chasing unrealistic sales through below-cost sales practices - it'll be the Europeans who stand to lose their tax monies not the bankers or Mr Tata.

Vauxhall/Opel in UK and Europe and GM in America appear to be doing something similar - propping up fundamentally weak or declining sales, to make good headlines - whilst burning through cash unsustainably, cash directly from taxpayers or indirectly through loan guarantees.