Saab set to turn its attentions to producing a new supermini inspired by the iconic 92
3 June 2010

Saab will decide whether to add a new premium small car to its range “within the next 100 days”, according to boss Victor Muller - and if it gets the green light, the car will be known simply as 92.

With production of the new 9-5 now ramping up, Saab has turned its attention to sourcing a platform for its new baby; it could develop its own, but it is more likely to buy in the underpinnings from another European manufacturer.

The time frame is tight; Muller told Autocar that he would like the 92 to enter production in 2013, although he admitted that 2014 is more probable. Muller said the new 92 will need to be “stunning to look at, ingenious and an outstanding premium product”. And it will avoid retro styling cues. “We hate retro at Saab,” said Muller.

“It’s a teardrop car and premium, but that's where the comparison ends.” He also revealed that the model will offer a hybrid option. The design, dimensions and specifications of the 92 have already been determined.

Saab is expecting to build between 30,000 and 60,000 units per year; Muller believes these relatively modest numbers will make the car exclusive enough to justify a price tag of “Mini plus 10 per cent”.

Richard Bremner

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Comments
7

3 June 2010

This study looks very good, whole idea looks very good! Best wishes for SAAB,surely they will chose the best platform for them and hopefully the spirit of the brand! Great competition in that segment though.

3 June 2010

Saab have to make this car. Looking at the size and cost of the new 9-5 (fine car that it is), if Saab are to survive in the current climate of low emissions and empty wallets, they need the 9-2 like a fish needs fins. Without it, they're sunk.

3 June 2010

[quote Oilburner]Looking at the size and cost of the new 9-5[/quote]

and don't foget that that very cost is what delivers profit, in a way that a £20k niche car never will be without huge sales which Saab does not court.

The 9-5 is the financial enabler for the development of the new 9-3. The 92 will need to be funded over and above the Spyker plan, and likely in conjunction with a third party, think BMW.

3 June 2010

Most; including Autocar have mentioned the word 'Retro' when is comes to this entry-level SAAB. I'm happy to read that Muller has laid down the line for all; It won't be retro.

Think Compact, Safe, Innovative and Engaging. Just like the original 92.

3 June 2010

[quote saaby]

and don't foget that that very cost is what delivers profit, in a way that a £20k niche car never will be without huge sales which Saab does not court. [/quote]

That's true, Saab doesn't want (and won't get) huge sales volumes. Bigger cars do have greater profit margins...BUT if people simply aren't buying the larger cars any more (a major headache for BMW given how profitable the 5-series is compared to the 3), then Saab can't afford to be left out.

And if they can't make money from the smaller cars, then they're history anyway.

3 June 2010

[quote saaby]The 92 will need to be funded over and above the Spyker plan, and likely in conjunction with a third party, think BMW.[/quote]

What would be in it for BMW?

11 June 2010

AUTOCAR - hope you read this.
News is SAAB will speak with BMW at the end of the month.
Agenda:
Powertrains for 9-4x (think 3.0d)
Architecture for 92 (New Mini / 1-seies platform)
Furture FWD collaboration including Forced induction projects.

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