Car maker to show off first example of new car that blends its original 1930s philosophy with modern safety features
Matt Burt
29 August 2014

Revived British marque Atalanta Motors will reveal its first new model for 75 years at the Hampton Court Palace Concours of Elegance next week.

The Atalanta Sports Tourer was first shown to the public on 5 March 1937. Just 21 cars were produced before the outbreak of World War Two in 1939 forced the demise of the company.

Atalanta was relaunched by Staffordshire-based motoring enthusiast Martyn Corfield in 2012.

The modern take on the Sports Tourer blends Atalanta’s original 1930s philosophy with modern safety features. Each car will be built to a customer's individual specifications and 90 per cent of the component parts are designed and engineered by Atalanta, including castings, forgings and fabrications. The exterior is a hand-crafted aluminium-over-ash coach-built structure.

Corfield said: “As in the 1930s, Atalanta Motors provides the opportunity to commission an individual driving machine to exacting requirements. The new sports car offers an exhilarating drive with assured handling and a supremely comfortable ride".

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Chassis number one of the brand new model will be shown at event, which runs from 5-7 September. An original 1937 Atalanta is also expected to be on display.

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Comments
6

12 September 2014
I think Morgan already have this segment sewn up, do we need another pretender?

29 August 2014
This sounds quite intriguing - looking forward to see what they come up with.

Cyborg

13 September 2014
I think this looks wonderful. I wonder if they will offer other engine options. A straight 6 would be ideal under that long bonnet.

13 September 2014
Don't Morgan already do this, at substantially less money?

jt

13 September 2014
..... and I thought the F Type was expensive till i saw this!

jt

8 October 2014
I really like this, but for £125,000 I would expect more than a Ford engine.

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Our Verdict

Morgan Plus 8

The Morgan Plus 8 offers an entertaining blend of traditional Morgan body and modern chassis

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Driven this week