The new Range Rover Evoque will "open up more entries to the brand"
12 July 2011

Land Rover’s all-new Range Rover Evoque is a crucial part of JLR’s expansion plans according to company CEO Ralf Speth.

The potential lies in the opportunities that Speth and his colleagues are busily identifying for new Land Rovers, models that will take the company into new segments and new price ranges, just as this Evoque does.

See pics of the Range Rover Evoque

“It’s a new segment for us,” says Speth. “It opens up more entries to the brand and more opportunities for customers to grow with it.”

As well as the introduction of the new Range Rover Evoque “We’re going to introduce 40 new model actions over the next five years,” says Speth, a huge undertaking for a firm that produced little more than 250,000 vehicles in 2010.

Read about the production start of the Range Rover Evoque

The Evoque’s arrival has also prompted some much-needed expansion in the UK’s supplier network, around £2bn worth of contracts going to 40 companies in this country. Read about the the Range Rover Evoque's interior styling

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK
  • Volvo V90
    First Drive
    19 October 2017
    The Volvo V90 is a big estate ploughing its own furrow. We’re about to see if it is refreshing or misguided
  • Kia Stonic
    First Drive
    18 October 2017
    Handsome entrant into the bulging small crossover market has a strong engine and agile handling, but isn’t as comfortable or complete as rivals
  • Hyundai Kona
    First Drive
    18 October 2017
    Hyundai's funky-looking Kona crossover with a peppy three-cylinder engine makes all the right noises for the car to be a success in a crowded segment