Toyota's US sales director makes bold prediction
12 January 2010

Prius will become an even bigger nameplate in the US than Camry, according to Toyota's US sales director Jim Lentz.

Speaking after the unveiling of the sporty FT-CH concept, which could be used as a starting point for the long-rumoured Toyota Prius coupe to rival Honda’s upcoming CR-Z, Lentz said: “We're developing a Prius family to take advantage of the Prius brand.

Toyota FT-CH concept - Detroit motor show pics

“There are more models planned and FT-CH is a concept that we are considering. I think in the future the number one nameplate in the US will be Prius, not Camry."

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Toyota Prius

The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

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Our Verdict

Toyota Prius

The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

Find an Autocar car review

Driven this week