Currently reading: New Toyota Century revealed as ultra-exclusive, £135,000 limousine
Low-volume model sits atop Toyota’s line-up in Japan, with just 50 units to be sold per month
Jimi Beckwith
News
2 mins read
25 June 2018

Toyota has revealed its new Century limousine, the redesigned luxury saloon that claims the title of Japan’s most popular chauffeur-driven luxury car.

Under the bonnet is a 5.0-litre V8 engine with supplementary electric motor to form a hybrid system producing 425bhp in total. This system replaces a V12 that featured in the previous Century and achieves 38.4mpg on the Japanese test cycle. Individual performance figures have not been released, however it'll have the same electronically-limited top speed of 112mph as all other new cars in Japan.

Toyota aims to sell 50 per month in Japan, at a price of £135,259 including local taxes. The high price is down to the fact that the Century is hand-built. The car’s badge alone, a phoenix, takes six weeks to engrave, and the car comes in only one trade with all equipment. The only option is the choice between wool or leather upholstery.

The new car gets more modern safety technologies, including Toyota’s Safety Sense pack, which consists of a pre-collision system, adaptive cruise control, lane departure warning, automatic lights and road sign recognition. 

Soundproofing sits high on the agenda when constructing the Century, while a system to limit engine noise and vibration is also fitted. The rear pillar of the car has been made more upright to give onlookers a greater sense of significance of the rear passengers, says Toyota.

The Century was first introduced in 1967 and was named in celebration of Toyota founder Sakichi Toyoda’s 100th birthday. The new car is the first full refresh the model has had in 21 years, although it still uses traditional techniques in its design and construction. 

Compared with the outgoing model, the new Century's wheelbase increases by 65mm to 3090mm to provide more rear and, to aid entry and exit, the car sits lower to the floor by 15mm. At 5335mm long, it’s 110mm longer than the extended-wheelbase Mercedes-Benz S-Class, and is 1930mm wide and 1505mm tall.

Once in the back, the left-hand passenger in the new Century has an electric extending leg rest, massage seat and an 11.3in entertainment system with 20 speakers and a 7.0in touchpad control module.  

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rare 25 June 2018

This is a stunning car. If I

This is a stunning car. If I ever saw one in the U.K. o would instantly know the owner was an absolute legend. If I had the money I would find a way of getting one over here. Properly cool car. 

ianp55 23 June 2018

Toyota Century Third Generation

Toyota don't change the Century very often so this is a significant event,why haven't Lexus dipped a toe in the ultra premium market and sold it in the UK??. The production is tiny and competitors such as the Bentley Mulsanne & RR Phantom are positively commonplace by comparison. Being a Japanese market only car,it's RHD already isn't it? Once upon a time very fine wool was a popular choice for the passenger seats of Bentley,Daimler & Rolls Royce,the poor chauffuer had to make do with leather for his seat,he probably considered that if he had a roof over his head he was lucky.

k12479 24 June 2018

ianp55 wrote:

ianp55 wrote:

...why haven't Lexus dipped a toe in the ultra premium market and sold it in the UK??

It wouldn't sell. It's a fascinating car and very much a reflection of Japanese culture, but Japanese brands still struggle for luxury credibility in Europe - bear in mind the Lexus LS has sold around 350 cars in the UK since 2010 in total, what chance would this stand? In the US it would be seen as old-fashioned luxury in the vein of 1970s Cadillacs, and similaly wouln't sell.

typos1 25 June 2018

k12479 wrote:

k12479 wrote:

ianp55 wrote:

...why haven't Lexus dipped a toe in the ultra premium market and sold it in the UK??

It wouldn't sell. It's a fascinating car and very much a reflection of Japanese culture, but Japanese brands still struggle for luxury credibility in Europe - bear in mind the Lexus LS has sold around 350 cars in the UK since 2010 in total, what chance would this stand? In the US it would be seen as old-fashioned luxury in the vein of 1970s Cadillacs, and similaly wouln't sell.

Haveing it available to special order surtely wouldnt cost much and it may actually sell more than people think - its far more classy than any lexus.

289 25 June 2018

@ typos 1

I am afraid it isnt that simple Typo's. It would cost a fortune for Toyota Motor company including Type approval etc, which just wouldnt stack-up. Especially for such a monstrosity which would become the but of joked in this market.

You might be able to import one personally if you are a masochist though. Go for it, you would probably have a unique car in the UK!

 

abkq 23 June 2018

I am glad the Toyota Century

I am glad the Toyota Century is still going strong, so much nicer than the Nissan President.