Low-volume model sits atop Toyota’s line-up in Japan, with just 50 units to be sold per month

Toyota has revealed its new Century limousine, the redesigned luxury saloon that claims the title of Japan’s most popular chauffeur-driven luxury car.

Under the bonnet is a 5.0-litre V8 engine with supplementary electric motor to form a hybrid system producing 425bhp in total. This system replaces a V12 that featured in the previous Century and achieves 38.4mpg on the Japanese test cycle. Individual performance figures have not been released, however it'll have the same electronically-limited top speed of 112mph as all other new cars in Japan.

Toyota aims to sell 50 per month in Japan, at a price of £135,259 including local taxes. The high price is down to the fact that the Century is hand-built. The car’s badge alone, a phoenix, takes six weeks to engrave, and the car comes in only one trade with all equipment. The only option is the choice between wool or leather upholstery.

The new car gets more modern safety technologies, including Toyota’s Safety Sense pack, which consists of a pre-collision system, adaptive cruise control, lane departure warning, automatic lights and road sign recognition. 

Soundproofing sits high on the agenda when constructing the Century, while a system to limit engine noise and vibration is also fitted. The rear pillar of the car has been made more upright to give onlookers a greater sense of significance of the rear passengers, says Toyota.

The Century was first introduced in 1967 and was named in celebration of Toyota founder Sakichi Toyoda’s 100th birthday. The new car is the first full refresh the model has had in 21 years, although it still uses traditional techniques in its design and construction. 

Compared with the outgoing model, the new Century's wheelbase increases by 65mm to 3090mm to provide more rear and, to aid entry and exit, the car sits lower to the floor by 15mm. At 5335mm long, it’s 110mm longer than the extended-wheelbase Mercedes-Benz S-Class, and is 1930mm wide and 1505mm tall.

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Once in the back, the left-hand passenger in the new Century has an electric extending leg rest, massage seat and an 11.3in entertainment system with 20 speakers and a 7.0in touchpad control module.  

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Comments
21

22 June 2018

 Have any ever been imported into the UK....?

Peter Cavellini.

23 June 2018
THIS is how you make an ultra high end luxury car that doesn't look like a caricature of one.

I don't know why, but the Japanese just make the best stuff, whatever they decide to produce. They're a very industrious people!

289

25 June 2018

...that is seriously bloody awful.

Better wrap some garlic around all the import docks to keep this piece of crap at bay.

Looks like some god-awful Lincoln town car!

If any self respecting CEO of a footsie 100 company had one of these the share price would bomb.

22 June 2018

Probably not, I quite ike it, nice to see proper luxurious velour used in a high spec car instead of utilitarian leather/pvc.

XXXX just went POP.

22 June 2018

I think I've seen some used JDM spec models on ebay, but I don't think you can walk into a Toyota dealer and order one, even with wads of cash.

22 June 2018

It's very Rolls Royce esque in its rear end design and I like Toyota's flair in taking on the might of RR and other high class marques however, I cannot get over why leather has not been used. While velour is a nice touch in certain areas, in this class of car I doubt PVC is ever used but high value skins with no nicks etc. are used having worked supplying into the leather industry many years ago.

22 June 2018

I believe the Japanese are rather antipathetic towards leather and, in particular, dislike the smell of it.  I recall hearing a story that some premium Japanese cars with leather interiors have the smell removed for the domestic market and artificially added back for export.

I like the Century.  Toyota has carefully evolved the quietly dignified, upright design and avoided the ersatz ornamentation that blights some other top-line cars these days.  It's the anti-Maybach (as was).

289

25 June 2018

The leather comment is interesting....I have always wondered how a manufacturer can build a car with leather interior and yet still smell 'cheap' inside. Toyota/Lexus have that down to an artform!

25 June 2018
BiggaJ wrote:

It's very Rolls Royce esque in its rear end design and I like Toyota's flair in taking on the might of RR and other high class marques however, I cannot get over why leather has not been used. While velour is a nice touch in certain areas, in this class of car I doubt PVC is ever used but high value skins with no nicks etc. are used having worked supplying into the leather industry many years ago.

Youre talking old Rolls here I assume, the rer end is nothing like any RR design from the last 16 years.

 

Theyve not used leather cos its not a luxurious material and therefore has no place in a high end car. Leather is what people used years ago if they wanted a hardwearing wipe clean material before PCV/vinyl was invented.

XXXX just went POP.

22 June 2018

It's only recently that leather has been considered 'luxury', or rather that people have fallen for the marketing. Traditionally, it was normal for Rolls-Royces and the like to have leather seats for the driver and cloth in the rear.

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