Currently reading: New Rolls-Royce Ghost to gain bespoke illuminated fascia
British firm's Bespoke arm showcases LED-powered illuminated fascia as first offering for new luxury saloon
James Attwood, digital editor
News
5 mins read
25 August 2020

Rolls-Royce has continued the build-up to the unveiling of the new Ghost by revealing the first feature for the car that will be offered by its Bespoke arm: an illuminated dashboard fascia.

The new fascia element for the luxury saloon has been developed by the British firm's personalisation arm as part of the brand's shift to a 'post-opulent' design philosophy focused on 'purity'. It uses 152 LEDs to create an illumination featuring the Ghost wordmark and more than 850 'stars' in the passenger side dashboard when the car is in use. The display can't be seen when the car is turned off.

Rolls-Royce claims the fascia, which echoes the Starlight Headliner featured in previous models, took more than 10,000 hours of development across two years and involves more than 90,000 laser-etched dots carved into the surface of the dashboard.

The second-generation luxury saloon is due to be revealed next month, and Rolls-Royce has already confirmed that it will gain four-wheel drive, all-wheel steering and a raft of upgrades, with a number of measures taken to ensure it enhances its credentials by reducing noise inside.

Citing customer feedback affirming that interior comfort is a key consideration for customers, Rolls-Royce's designers undertook a process to minimise the noise disruption inside the cabin.

The process, which the firm called its Formula for Serenity, involved adding extra insulation to the aluminium chassis, with a double-skinned bulkhead section between the cabin and the 6.75-litre V12 engine to reduce noise from the unit. Sound-absorbing materials were also added in the roof, boot and floor.

Rolls-Royce then reviewed individual parts to minimise the noise they produced, for example smoothing the inside of the air conditioning ducts. To ensure the cabin wasn't disconcertingly quiet, the firm then undertook a process of "acoustic tuning", tuning each component to a specific frequency to create a single small noise, which it calls a 'whisper'. To do that, engineers developed new damping units for the seat frames and new ports between the cabin and boot. 

The measures Rolls-Royce has taken to reduce noise in the new Ghost's cabin were outlined in the latest of a series of animated films, in which the firm has detailed several key features of the new car. These include a video highlighting the new all-wheel-steering system, previously seen on the latest Phantom, and the switch from rear- to four-wheel-drive.

Rolls-Royce has also detailed a new suspension technology making its debut on the Ghost. Called the Planar system, it features what the firm describes as a "world-first technology" in the form of an upper wishbone damper unit mounted above the front suspension assembly for "an even more stable and effortless ride". The system has taken three years to develop. 

There's also the Flagbearer system, which uses cameras to read the road ahead and prepare the suspension, and Satellite Aided Transmission, which uses GPS data to preselect the optimum gear for a corner. 

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Rolls-Royce Ghost

The Rolls-Royce Ghost looks every inch a gorgeous, forward-thinking Rolls. But can it be as good as it looks?

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The new Ghost switches to the latest version of the Rolls-Royce aluminimum platform used by the Phantom and Cullinan SUV, and company boss Torsten Müller-Otvös noted the only components carried over from the successful original were the Spirit of Ecstasy figurehead and umbrellas.

That aluminium spaceframe is said to "accommodate significant advances in Rolls-Royce’s hallmark magic carpet ride and dynamic abilities". 

New Ghost engineering lead Jonathan Simms elaborated: “Ghost clients told us that it’s the car in their collection that they’re drawn to the most. They love its uncomplicated versatility. It’s not trying to be a sports car, it’s not trying to be a grand statement; it’s simply exceptional and exceptionally simple. 

"When it came to creating a new Ghost – one that outshines its incredibly capable predecessor – the engineering team had to start from scratch. We pushed our architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”

New Rolls-Royce Ghost: "pure" design for a "Post Opulence" luxury market

Rolls-Royce boss Torsten Müller-Otvös says that the new Ghost luxury saloon, set to be revealed later this year, will be “the purest expression of Rolls-Royce yet” with a ‘pure’ design to reflect a new trend towards “Post Opulence”.

The luxury car firm is currently putting the finishing touches to the second-generation version of the Bentley Flying Spur rival, and Müller-Otvös has attempted to smooth the path to the launch of the crucial machine in an open letter issued to prospective clients – and shared with Autocar – that tacitly addresses the challenge of launching an ultra-luxury car given the  ongoing Covid-19 pandemic. The firm has also release the first official outline sketch teaser of the car.

In the letter Müller-Otvös notes that since it was launched in 2009 the original Ghost has become the most successful model in Rolls-Royce’s long history, which he attributed to it being a car that owners could enjoy driving or being driven in.

He added: “They also appreciated the car’s pared-back simplicity, or as they put it, ‘a slightly smaller, less ostentatious means to own a Rolls-Royce.’ Going further, our clients expressed an ardent desire for even more minimalism in design.”

Müller-Otvös said the firm’s research showed that trend reflects a wider movement among luxury customers towards what Rolls has termed ‘Post Opulence’ – a move “towards luxury objects that celebrate reduction and restraint”.

Analysis: How Rolls-Royce is redefining luxury design

While noting that Rolls-Royce models will always “inspire greatness and present a sense of theatre and magic”, Müller-Otvös said the new Ghost, which has taken five years to develop, will reflect that movement towards reduction.

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“Ghost is the purest expression of Rolls-Royce yet,” wrote Müller-Otvös. “It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and, I believe, perfectly in tune with the times in which we are all living.”

The Ghost will be launched with a digital event later this year, which Müller-Otvös wrote would be preceded by a series of four animations giving an insight into “what we believe is the most sublime expression of Rolls-Royce yet.”

READ MORE

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Confessions of a Rolls-Royce Phantom chauffeur

Analysis: How Rolls-Royce is redefining luxury design

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Comments
20

27 July 2020

Should look less like something Toad of Toad Hall drives, then.

27 July 2020
As drawn by E H Shepard, was elegant and refined.

27 July 2020
beechie wrote:

As drawn by E H Shepard, was elegant and refined.

 

Quite apart from the over-complication issue, is there also an argument that an S Class or a Range Rover is actually a more luxurious experience most of the time by virtue of being less ostentatious? i.e. 95% of the luxury and refinement without all the gawping? I've had some interesting wheels in the past (though never to the level of a Rolls) and after a while worrying about where to park and having everyone staring at you starts to grate. 

27 July 2020

I like the look of that simple sketch and the multi-use of the word "minimalist".  The Phantom has never looked right to me and the second iteration is too fussy in some of its detailing.  Apart from their immense size, both seem to look ungainly - tall and narrow - especially from the three-quarter rear, and the latest interior seems to take too much inspiration from a 1950s radiogram!  Hopefully the next Ghost will be more a thing of beauty inside and out, not that I'll ever be able to afford one!

27 July 2020

What a load of pretentious waffle.

xkr

11 August 2020

This is beyond comprehension, good luck RR making decisions like this...

11 August 2020
xkr wrote:

This is beyond comprehension, good luck RR making decisions like this...

 

Wait what, you are being serious? Beyond comprehension to make it AWD? Why? Don't you realise some of the biggest markets appreciate the use of AWD because it means you can drive it throughout the year, especially with winters in another America, Northern Europe and elsewhere. 

11 August 2020
Congratulations to RR on incorporating 'aluminimum' into their new car. I suppose this is an even lighter alloy of that metal?

11 August 2020
Well, we already have post-democratic and post-truth, so why not post-opulence?

11 August 2020

 Some of the reasons for this new car sound like they are trying to convince RR owners that less is more?

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