Esprit replacement is back on
11 November 2009

Lotus has finally given the green light to a replacement for the Esprit, a model that will have an essential role in boosting the Hethel firm’s brand image.

Key elements to the Lotus strategy have emerged weeks before new CEO Danny Bahr is due to reveal his seven-year plan for the company.

A Lotus source said the new supercar (known as Esprit internally, but it could get a different name) would be an “essential brand image builder” and a “high-status purchase”.

Lotus is targeting a power-to-weight ratio of 275-325bhp per tonne for its new flagship; an Audi R8 V10 has 319bhp per tonne.

Our source said the company 
is planning a three-tier line-up, with the four-cylinder Exige, 
Elise and Europa all falling into one group and the bigger V6 Evora in the other. He said there would always be room for an Esprit-like car. “It will be the ultimate expression of the brand,” he added.

As part of its business plan, Lotus has also been pitching the Evora platform technology to other companies. The Versatile Vehicle Architecture (VVA) can be adapted to create almost any type of vehicle, from a sports car to an SUV.

As an example of VVA’s flexibility, Lotus has provided an illustration showing the Evora platform with an electric powertrain, although a source said the firm would not be building an electric car.

However, Autocar has learned that the company is working on eight hybrid and electric projects for other firms.VVA is being offered predominantly to small companies for niche products, and Lotus can supply either an Evora chassis or a bespoke platform.

“If manufacturers want to do niche vehicles easily and effectively, this is the way to do it,” said our source.

Ollie Stallwood

Image: Motor Forecast

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Comments
7

11 November 2009

[quote Autocar]“It will be the ultimate expression of the brand,” he added.[/quote]

It'll fall to bits louder,

[quote Autocar]As part of its business plan, Lotus has also been pitching the Evora platform technology to other companies. The Versatile Vehicle Architecture (VVA) can be adapted to create almost any type of vehicle, from a sports car to an SUV.[/quote]

Oh, really? Show me the fag packet used (FPU) and I'll believe you.

11 November 2009

Now if their engine supply deal with Toyota could gain them access to the LFA's V10, then we could have a cracking car on our hands!

 

 

It's all about the twisties........

11 November 2009

[quote Broom Broom]Oh, really? Show me the fag packet used (FPU) and I'll believe you.[/quote]

http://www.autocar.co.uk/News/NewsArticle/AllCars/218951/

http://en.wikipedia.org/wiki/Lotus_APX

11 November 2009

Agree it would be great if Lotus could get the Lexus LFA V10 for the top version, but even the 417bhp 5.0 V8 from the IS-F will work very well in the Esprit

www.twitter.com/racingpuma

11 November 2009

[quote zthomasz]http://www.autocar.co.uk/News/NewsArticle/AllCars/218951/[/quote]

Thank you very much, Thomas.

14 November 2009

I hope the new esprit won't be another evora coz theres no denying its a big disapointment, it looks like a cheap korean coupe and its performance is not great compared with other 50 grand supercars. If lotus wants the new esprit to suceed they must make it beutiful and go like a proper supercar like over 190MPH and 0..60 in 4 secs

14 November 2009

[quote Autocar]“high-status purchase[/quote]

this means it will be soddin expensive !

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