26 July 2004

Peugeot has been forced to change the pronunciation of its new 1007 mini-MPV (above) at the last minute. The owners of the James Bond trademark disputed Peugeot's 'one-double-oh-seven' pronunciation, claiming it was too close to the secret agent's codename.

It's embarrassing for Peugeot, which had to explain the pronunciation in numerous press releases. Now it will be called 'one thousand and seven' instead.

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