New, higher volume niches are likely to take priority, confirms marketing boss
Jim Holder
26 February 2015

The Mini Coupe and Mini Roadster are unlikely to be replaced after they are taken out of production later this year.

Although BMW marketing boss Ian Robertson stopped short of confirming the slow-selling models had no future in Mini's slimmed-down line-up, he confirmed that the brand was seeking to develop cars that catered to more potential buyers than either car was sold to. It was confirmed earlier this year that production of the Coupe and Roadster will end at Mini's Oxford plant in 2015, to allow capacity for new models to be built.

"There were a couple of niche areas we explored with the old platform," said Robertson. "With the new platform we are exploring larger niches - the five-door, for instance, opens up a much larger market than perhaps the coupe did. We will substitute some models for those with wider potential offerings. The overall line-up may end up having a few less models in it - but those models will have a higher sales volume potential than what went before."

Asked directly if this meant the Mini Coupe and Mini Roadster wouldn't be replaced, Robertson would only confirm: "There will be higher-volume Minis coming as part of a broader family."

Robertson also confirmed that the more successful Mini Countryman would continue to be built. However, it is less certain that the coupe-style Mini Paceman will be part of the line-up.

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Comments
6

27 February 2015
Didn't we know all this ages ago?

27 February 2015
Two less abominations to behold for other road users.

Two things to hope for. Firstly that they will not be "retro". Secondly that they will be designed by someone with just a few aesthetic sensibilities.

27 February 2015
The sad fact is that sports cars and coupes just don't sell these days, even when they are nicely styled. Everyone seems to want SUVs and Crossovers and bigger small cars in general. So who can blame BMW for going where the volume is?

27 February 2015
Buy now! All future classics.

27 February 2015
Like when Verwoerd died in '66.

MrJ

27 February 2015
Good if future Minis could be somewhat less overwrought with their design detailing.

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