Currently reading: Micra pricing 'very competitive'
New Nissan supermini will be priced extremely competitively next to its competition
1 min read
19 April 2010

The new Nissan Micra will be “priced to be extremely competitive against the competition”, according to a Nissan source.

The firm is eager to position its all-new supermini as an affordable choice for new drivers. Developed and built on Nissan’s all-new, global V-platform, the new Micra was designed and tested in Japan will initially be built in Thailand, India, Mexico and China.

Read Autocar's exclusive first drive of the new Nissan MicraSee pics of the new Nissan Micra

Just two engines will be available in Europe - a 79bhp 1.2-litre, three-cylinder petrol engine with 80lb ft of torque. It emits 115g/km of CO2.

A supercharged 97bhp 1.2-litre direct injection petrol engine with a start-stop system is also available with 105lb ft of torque. It emits 95g/km of CO2.

Both engines are available with either a five-speed manual or Continuously Variable Transmission (CVT).

Optional kit will include reverse parking sensors, a new ‘parking space measurement’ (PSM) device with three skill levels (amateur, normal and expert), a touch-screen combined audio and satellite navigation system, glass roof, automatic wipers, speed sensitive volume on the audio, and a push button start-stop system.

Sales of the New Micra/March will begin in Thailand in March, with European sales starting in the autumn.

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19 April 2010

[quote Autocar]The new Nissan Micra will be “priced to be extremely competitive against the competition”, according to a Nissan source.

It will need to be given how basic and old fashioned the car is compared to its predecessor and european rivals.

19 April 2010

You will be able to buy 2 for the price of 1 fiesta equivelent. thats how cheap.

19 April 2010

[quote Autocar]priced to be extremely competitive against the competition”,[/quote]

And that's all that matters to millions of people

19 April 2010

certainly would have to be this car is a step back in the looks department alone! reminds me a bit like a perodua! not good

19 April 2010

Suprising that Nissan is going the cheap car channel. It might be necessary in third world countries, but it might damage their image in western markets.

Am I correct in thinking that Nissan has a higher quality image that it's sister Renault ?

Now it seems to want to reinvent itself as a competitor to brands like Tata, Geely and Hyundai. When they dream of moving upmarket !

The market is moving down in size, with high demands on fuel economy. It's still demanding the same quality and features as on larger cars though.

Not sure it's a wise move by Nissan long term.

Then again, as my old boss used to say, " Sales are now, long term we're all dead".

19 April 2010

I think this will do very well. For the people its aimed at, a good name for reliability and a low price are all that really matter. that you will be able to get one and not pay road tax will only help. It might not appeal to most of us on here, but dont forget the world loves boring cars. And they still have the Juke for those who want something with a bit of 'something' about it.

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