Company president says car's launch will be put back until 2011
26 May 2010

The launch of the MG 6 in the UK could be delayed.

MG initially committed to selling the car in Europe later this year, but reports in Shanghai following an interview given by parent company SAIC's president, Chen Hong, suggest that the car's launch has been delayed until at least early 2011.

MG6 first drive exclusive

However, insiders at MG's Longbridge plant say work is continuing to have hatchback versions of the car in showrooms by the end of this year, and that the reports of any delays could be a result over confusion over the launch of a saloon variant, which is due to go on sale in 2011.

Hong did not explain the possible delay, but reports suggest SAIC is believed to be concerned that meeting booming Chinese market sales won't allow it to focus on the MG 6's European launch, the success of which is critical to relaunching the brand.

SAIC, which has tie-ins with VW and GM in China, expects to sell more than 1.6 million cars in China in the first six months of this year, around 400,000 more than last year. It has enjoyed remarkable growth in the past 12 months, boosted by govcernment incentives for Chinese car buyers.

Chen told journalists in Shanghai that he was confident that SAIC would achieve its target of selling three million vehicles this year.

China's overall vehicle sales grew 60.5 per cent year-on-year in the first four months of 2010.

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8

26 May 2010

[quote Autocar]

Although no official reason has been given for the delay, and insiders at MG's Longbridge plant say work is continuing to launch the car later this year, SAIC is believed to be concerned that meeting booming Chinese market sales won't allow it to focus on the MG 6's European launch, the success of which is critical to relaunching the brand.

[/quote]

- so nothing to do with the appreciation of the Chinese Yuan against the pound since the start of the year?:

Chinese Yuans to 1 British Pound

The around 15% rise in the value of the Yuan against the pound - affecting the price of the imported assembly kits from China - had no bearing on the decision to delay? Pull the other one. The cost of the MG6, nailed together in Longbridge, just leapt, and made it unviable - that's the reason it's delayed, I guess. The irony of uneconomic Chinese imports. I though this was meant to happen the other way round? So much for the utility of a separate, floating currency to get a country out of recession, in comparison to the stricken Euro.

26 May 2010

the other problem is how many are being sold in china . for example in april 2200 mg6's were sold at a rate of over 500 a week.(figures mg-rover couldn't achieve globally at thier best sales time). that is putting a strain on the factory , i believe there is now a 4 month waiting list in china.

as the body in white for longbridge has to come from the same factory saic have a choice. delay or ramp up production , with sales expected to start to fall in china later in the year i guess they have gone for the delay instead of taking on an extra shift or more staff!!

26 May 2010

[quote rover75man]the other problem is how many are being sold in china . for example in april 2200 mg6's were sold at a rate of over 500 a week.(figures mg-rover couldn't achieve globally at thier best sales time). that is putting a strain on the factory[/quote]

MG Rover(2000-2005) knocked out around 200,000 units a year, over 4,000 a week, from Longbridge, so where do you get this crap about '500 a week bettering MG-Rover'? Sorry mate, think you're just a SAIC(MG-Roewe) BSer. The real reason the Longbridge operation is being delayed/put on ice is the cost of the imported knockdown kits has gone through the roof(ok, wooden crate), due to the pound's depreciation. Rebut that or quit with the transparent BS-ing nonsense.

26 May 2010

Haha, nicksheele, you legend.

26 May 2010

i think i see where the confusion is coming from. saic are holding thier agm at the moment ,what was actually said was, the mg6 will start production at longbridge the end of this year , with a MAJOR SALES PUSH in the first quater of next year.

saic have also confirmed that a third hatch based on the roewe 350 will be built at longbridge!!

26 May 2010

[quote nicksheele]MG Rover(2000-2005) knocked out around 200,000 units a year, over 4,000 a week, from Longbridge, so where do you get this crap about '500 a week bettering MG-Rover'? Sorry mate, think you're just a SAIC(MG-Roewe) BSer. The real reason the Longbridge operation is being delayed/put on ice is the cost of the imported knockdown kits has gone through the roof(ok, wooden crate), due to the pound's depreciation. Rebut that or quit with the transparent BS-ing nonsense.[/quote]

yeah but how mant did they sell!!!!!!! look how long it took after mgr went bust before all the cars were sold (3 years plus)

.sorry to rain on your parade but there is no way mgr could sell 4000 a month!!!

i am not BSing at all and i am only quaoting from known chinese figures!!!

26 May 2010

Even if they finally start production at Longbridge and start sales how many of these average chinese assembled cars with archaic engines are they going to sell. The MG brand has been abused and tarnished in a manner that it is not going to find any major favour among the British buyers let alone European markets.

Also reviewing the half baked attempts at their last global purchase 'SsangYong' and the state of affairs that they left it at (they have been charged by the Korean Govt. for stealing Ssangyong's proprietary technology developed with government funding), SAIC are the last people I would trust to run a credible operation outside the shadow of the chinese government.

rwb

27 May 2010

They may have built 4000 per week, but they didn't sell anywhere near that - remember the acres of unsold Rovers in the last couple of years prios to the closure.

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