Sales figures released by the Norfolk sports car manufacturer show an increase of 55% in units sold compared to last year

Lotus has recorded a 55% increase in car sales compared to the last financial year, with sales of 2015 cars since March 2014.

Releasing its financial results for the year to the end of March 2015, Lotus announced that it has recorded its best sales result since the financial crisis in 2008/2009 and seen a marked increase from the 1296 units sold from March 2013 to March 2014.

UK sales more than doubled to 346 units in the last financial year, representing an increase of 102%, while key markets in China, France and Germany recorded impressive sales increases of 186%, 177% and 130% respectively.

Globally, the number of Lotus dealers increased by 36 to 174, while the Elise was Lotus's best seller in the year with an 80% boost in sales to 729 units. All cars in the range saw improved sales figures, with the Exige S selling 724 units - an increase of 53% on last year - and the Evora selling 562 models, up 35%.

This substantial sales and product push has been orchestrated by new boss Jean-Marc Gales, who is hoping to boost sales volumes to 3500 in the next three years.

“This positive result is something that we have not witnessed at Lotus for many years,“ said Gales, who replaced Dany Bahar as Lotus group chief executive in May 2014.

”We are meeting both time and budget deadlines, yet we appreciate that we still have hard work to do to maintain the progress.

“Our continued expansion demonstrates the customer confidence in Lotus and that our product development strategy is meeting its objectives, while remaining true to our core pillars of efficiency, light weight, high performance and driving purity in the most desirable packaging,” he added.

Lotus is hoping to continue its renaissance with the Elise 220 Cup and Exige S automatic as well as the Evora facelift, the Evora 400, which was revealed at the Geneva motor show earlier this year and is set to go on sale in August this year.

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289

7 April 2015
Motoring news must be a bit short this week!
The increase looks big because the previous years figures were so appalling in the first place.
Sales of 2000 units globally is still a disgrace and unsustainable ...given 174 Dealers that works out as 11 sales per Dealer average...so given that most of the sales are in a small number of countries, it is my guess that some Dealers sold one - or none!

7 April 2015
Good news is good news. Just as Lotus's troubles have been widely publicised, some good news should also be publicised. Gales policy is prudent and sensible and should move the brand in the right direction. So give them a break!

289

7 April 2015
@ Kowalski99..... Sure I will give them a break...personally I don't think the world would be any poorer if Lotus isn't around anymore. They long since lost their way in the Automotive world by forgetting their roots and trying to go upmarket which, IMO, is why they are struggling today.
No, the question is - will the buying public give them a break?
My projection is that they will run out of money (again) before they reach a sustainable level of sales. But for all those Lotus fans out there (wherever they are) I hope I am wrong!

7 April 2015
Love Lotus.

8 April 2015
@289 ...personally I don't think the world would be any poorer if Lotus isn't around anymore.
I wonder if the world would be any poorer if you weren't around anymore.....
But for all those Lotus fans out there (wherever they are) I hope I am wrong!
I imagine you are wrong quite often

8 April 2015
KenF wrote:

@289 ...personally I don't think the world would be any poorer if Lotus isn't around anymore.
I wonder if the world would be any poorer if you weren't around anymore.....
But for all those Lotus fans out there (wherever they are) I hope I am wrong!
I imagine you are wrong quite often

You're right.


8 April 2015
It good will the Esprit ever come back? Maybe they need Simon Templer or Bond to promote the sales.

8 April 2015
In reply to 289, lotus since the 1970s and launch of the eclat and esprit under the legendary owner Colin Chapman have realised that going upmarket is the only way to survive. Do you think porsche would still be around if all they did was modify beetles? Lotus are too small to make low cost low margin sports cars much as I loved the mk1 elise. Here is hoping the new boss knows his stuff. Lotus is still a company to be proud of, there is still no other company making cars with 'added lightness' !

289

8 April 2015
....still not ACTUALLY got anything of note to about motor cars WC!!
Jeez, your horizons must be small.

289

8 April 2015
OOOH touchy!
Clearly because my opinion...and it is an opinion - doesn't match yours, I am not entitled to an opinion without you getting rude and personal.
I am wrong occasionally, but I have never been wrong about Lotus yet. So I guess we will see what comes out in the wash! Lets have another look in 3 years time eh?

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