Bold off-roader previews potential future look of long-running 4X4 model
James Attwood, digital editor
29 August 2018

Lada has unveiled the 4X4 Vision concept, which previews what a future version of the firm’s long-running off-roader could look like, at the Moscow motor show.

The 4X4 model, previously known as the Niva and Vaz-2121, has been in production largely unchanged since 1977. It is an uncompromising off-roader similar to the Land Rover Defender and has a similar role as a rugged talisman for the Russian car maker.

According to Lada’s chief designer, Briton Steve Mattin, the 4X4 Vision is designed to showcase the “philosophy of the ultimate off-road vehicle”. While not intended to directly replace the 4X4, Mattin said the concept is a “vision of what the future could look like from Lada”.

The 4X4 Vision takes styling cues from the current Lada range, particularly a number of X-style design features inspired by the firm’s popular X-Ray SUV. That includes an X-shaped front grille, X-shaped LED headlights and 3D X-sculpting on the vehicle’s side.

The concept features five doors, although the two rear passenger doors are disguised by the bodywork to echo the three-door design of the original 4x4. It sits on 21in wheels, with high ground clearance. The interior features two large infotainment screens and ambient lighting. 

As part of its ongoing recovery plan, Lada, now part of Group Renault, is renewing its range, with plans to launch eight new models and nine facelifts by 2026. Lada also showed the latest version of a number of production vehicles in Moscow, including the Granta, Vesta Sport, Vesta Cross and X-Ray. 

While Lada is still the most popular car brand in Russia, with a 19.4% share of the domestic market, it has come under pressure from a number of rivals in recent years, most notably Kia. Lada's ongoing recovery plan aims to increase that share to 20% and also to boost exports. Lada models are now available in 34 countries, although there are no plans to expand into the UK in the future.

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Comments
8

29 August 2018

Pimped Dacia Duster

29 August 2018

Call me crazy, but i'm pretty sure there are shutlines right where the rear doors should be.

 

 

Myk

29 August 2018
tuga wrote:

Call me crazy, but i'm pretty sure there are shutlines right where the rear doors should be.

The concept is that this is a 3 door car that comes with 5 doors.  It's a bit like conceptually making a convertible with a roof that's fixed, or a stretched limo' with no rear seats and welded up doors...

29 August 2018

Always had a soft spot for the old Lada Niva, it was quite ahead of it's time, some of Steve Mattin's design's for Lada have  been pretty impressive but I think this might be a little fancy for the severe conditions of a Russian winter. It might be a good idea if Lada produced a new updated Niva for the domestic market after all if Mercedes can decide to produce a new G Wagen after forty years maybe Lada will follow suit

30 August 2018

Missing the essential piece of equipment: the built-in breathaliser.

30 August 2018

Actually quite a good looking concept, both inside and out. But for me, those wheels look far too large, almost cartoon-like

30 August 2018

I looked on the Lada website a while ago and was surprised to see they still made a Niva and that there was a 5 door version as well. It certainly has been produced for a long time, so presumably needs a graceful retirement. There was talk a while ago about a new small Dacia 3 door car based on the old Twingo floorpan, which would be made by Lada since they had spare capacity. Since 3 door cars are no longer in favour, presumably Lada are going with the trend for SUV's, be they 3 or 5 door.

30 August 2018

Lada Niva is how the subject line should have read. Thought I'd caught it since it insists the vehicle is a Nova!

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