Currently reading: Kia EV9 flagship SUV confirmed for mid-March reveal
The car will be Kia’s largest ever production model; will be officially revealed at the end of this month

Kia is priming its flagship EV9 electric SUV to be revealed this month ahead of its UK arrival as a competitor to the Range Rover

Following a 44-month developmet, the EV9 is set to be the Korean brand's largest European model yet. It will sit at the top of its 'EV' range above the EV6, which launched in 2021.

Like the EV6, the flagship EV9 will sit on Kia's Electric Global Modular Platform (E-GMP), which has been used on other cars like the Hyundai Ioniq 5, Hyundai Ioniq 6 and Genesis GV60. It was previously captured undergoing hot- and cold-weather testing on European roads under heavy camoflauge. 

Previewed as a concept earlier last year at Autombolity LA, Kia confirmed it would be targeting buyers of premium SUVs but the brand makes clear it doesn’t expect to sell the EV9 in great numbers, due to its size.

99 Kia ev9 concept studio static lead

Despite the prototype seen testing being camouflaged, Kia's European design chief, Gregory Guillaume, described the concept as “a close preview” – although some aspects aren't expected to make it to production, including the rear-hinged rear doors and the lack of a B-pillar.

The new pictures of the SUV show off its significant size, wide front end and tailgate-width, horizontal headlights reminiscent of the Volvo EX90. 

Moving to the side, its long, 3100mm wheelbase is evident, with the EV9’s size the largest that can be achieved on the E-GMP platform. This platform also has an 800V electrical architecture, enabling rapid-charging at rates of up to 350kW. With a 64kWh battery, cars supporting this architecture can charge from 20%-80% in a little over seven minutes. 

Two specifications are expected to be available from launch including a dual-motor, four-wheel-drive range-topper and an entry-level variant fitted with a single motor powering the rear axle.

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Significantly, the EV9 will be the first Kia to be offered with the firm’s 'Automode' autonomous driving technology. It has also been designed to utilise both over-the-air software updates and feature-on-demand (FOD).

Kia hopes this function will become a key part of its future business model, and will allow for cars to be sold in fewer variants, with owners then buying the specific functions they want. This is something other car makers are also looking at.

Further details of the EV9, such as range and price, will be revealed at its world premier at the end of March. 

Will Rimell

Will Rimell
Title: Deputy news editor

Will is a journalist with more than eight years experience in roles that range from news reporter to editor. He joined Autocar in 2022 as deputy news editor, moving from a local news background.

In his current role as deputy news editor, Will’s focus is with Autocar and Autocar Business; he also manages Haymarket's aftermarket publication CAT.

Writing is, of course, a big part of his role too. Stories come in many forms, from interviewing top executives, reporting from car launches, and unearthing exclusives.

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Dozza 2 March 2023

It's size is t the reason they won't sell many. It's the stupid money that they will ask for it that will hurt it's sales. We aren't talking German or Swedish standard of build quality or image. 

giulivo 2 March 2023
Image is still lagging behind, but it will eventually reflect the reality that reliability statistics, residual values, and customer satisfaction surveys all place Hyundai-Kia roughly on a par with Toyota and well ahead of German, and especially Swedish competitors.
jason_recliner 3 March 2023

Hahaha! Clearly you've never driven a post-2016 Kia!

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jason_recliner 26 August 2022

Loving the "wide front nose"!