Other technology included as standard includes the latest version of Ford's Sync2 infotainment system, park assist with a perpendicular parking system, a city braking system, adaptive LED headlights and traffic sign recognition. The stereo is an upgraded Sony system, complete with 12 speakers. Other equipment includes front and rear parking sensors and a rear parking camera.
Ford is offering the Vignale range with high-power engines only, in petrol, diesel or hybrid forms. There are two 2.0-litre diesel engines, with 178bhp and 207bhp outputs. The only petrol option is a 237bhp 2.0-litre Ecoboost. All of these engines are available on both estate and saloon versions, while only the saloon is available with Ford's 2.0-litre petrol-electric hybrid powertrain. Emissions of CO2 are unchanged over the rest of the Mondeo range. The most efficient versions are the hybrid, which emits 99g/km, and the diesel saloon, which produces 117g/km. The highest emissions are on the 2.0-litre petrol estate, which emits 176g/km.
Despite the high level of specification, Ford's European marketing, sales and service chief Roelant de Waard has confirmed that there will be more personalisation opportunities for customers wanting to further customise their Vignale. "We will be showing more personalisation options in May," he said. "They will be mainly cosmetic, both interior and exterior."
This personalisation will be possible in a series of new FordStores, which will be opened in flagship Ford dealerships. There will be 54 of these in the UK by the end of 2015, rising to an ultimate total of 70. Vignale owners will also be able to call on a personal relationship manager and arrange things such as collection and delivery of their car when it needs servicing, and a 24-hour technical support line.
There is also a dedicated mobile phone app, available for Apple and Android users, which allows owners access to driving tips, traffic regulation information and a dealership locator.
De Waard said the existence of the Vignale range has been driven by customer demand, with many Mondeo owners opting for Titanium X trim and spending in excess of £30,000 on their car. Ford is looking to protect the future values of the Vignale brand by not selling any to short-term rental companies or allowing any to be bought on the Motability scheme. Instead, it is aiming to appeal to company car drivers, specifically 'user-choosers' who can select their own car.
The Vignale range is set to grow in the future, with the S-Max next in line to get the high-level treatment later in 2015. It will be revealed in September, before going on sale by the end of 2015. More models are expected to join the range later, but it will only be the larger cars, due to the cost implications of offering such a bespoke service on smaller models. This means that the likes of the Kuga and the Galaxy are likely to get Vignale versions, while the Fiesta and Focus are not.
De Waard also confirmed that the Vignale range will remain under the Ford branding, rather than breaking free in the same way that DS has from parent company Citroën. "The strategy is to keep it as an integral part of the Ford offering," he said.
The Mondeo Vignale starts at £29,045, which buys the 178bhp 2.0-litre diesel saloon with a six-speed manual gearbox. The range goes up to the all-wheel-drive 2.0-litre diesel automatic, which costs £33,310.
The Mondeo Vignale will be available to order from May, with first cars heading to customers in late summer.
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