Ultimate version of Ford's Mondeo has been revealed; it comes with a high level of luxury and a personalised customer experience
17 April 2015

The production version of the Ford Mondeo Vignale has been revealed, with prices starting at £29,045.

The new model will be available as an estate or a saloon and will sit at the very top of the Mondeo range. It is intended to give owners a more luxurious experience in terms of the car and their interaction with Ford.

The Mondeo Vignale is based on the Titanium X trim but adds several premium features on top. This includes a new Active Noise Cancellation system on diesel models. It monitors the noise in the cabin and emits opposing sound waves to cancel out the sound from the engine. It also gets upgraded insulation to reduce road noise in the cabin.

The front seats also come with a massaging function, while the dashboard is covered in soft-touch materials.

The Vignale is made to stand out from the rest of the Mondeo range courtesy of a series of visual upgrades to the exterior. The grille gets a hexagonal-shaped design that is bespoke to the Vignale range, while the lower grille, door mirrors and door claddings all feature chrome details. Other details get a high-gloss finish, while metallic paint comes as standard. The car also comes with 18in alloy wheels as part of the package.

Other technology included as standard includes the latest version of Ford's Sync2 infotainment system, park assist with a perpendicular parking system, a city braking system, adaptive LED headlights and traffic sign recognition. The stereo is an upgraded Sony system, complete with 12 speakers. Other equipment includes front and rear parking sensors and a rear parking camera.

Ford is offering the Vignale range with high-power engines only, in petrol, diesel or hybrid forms. There are two 2.0-litre diesel engines, with 178bhp and 207bhp outputs. The only petrol option is a 237bhp 2.0-litre Ecoboost. All of these engines are available on both estate and saloon versions, while only the saloon is available with Ford's 2.0-litre petrol-electric hybrid powertrain. Emissions of CO2 are unchanged over the rest of the Mondeo range. The most efficient versions are the hybrid, which emits 99g/km, and the diesel saloon, which produces 117g/km. The highest emissions are on the 2.0-litre petrol estate, which emits 176g/km.

Despite the high level of specification, Ford's European marketing, sales and service chief Roelant de Waard has confirmed that there will be more personalisation opportunities for customers wanting to further customise their Vignale. "We will be showing more personalisation options in May," he said. "They will be mainly cosmetic, both interior and exterior."

This personalisation will be possible in a series of new FordStores, which will be opened in flagship Ford dealerships. There will be 54 of these in the UK by the end of 2015, rising to an ultimate total of 70. Vignale owners will also be able to call on a personal relationship manager and arrange things such as collection and delivery of their car when it needs servicing, and a 24-hour technical support line.

There is also a dedicated mobile phone app, available for Apple and Android users, which allows owners access to driving tips, traffic regulation information and a dealership locator.

De Waard said the existence of the Vignale range has been driven by customer demand, with many Mondeo owners opting for Titanium X trim and spending in excess of £30,000 on their car. Ford is looking to protect the future values of the Vignale brand by not selling any to short-term rental companies or allowing any to be bought on the Motability scheme. Instead, it is aiming to appeal to company car drivers, specifically 'user-choosers' who can select their own car.

The Vignale range is set to grow in the future, with the S-Max next in line to get the high-level treatment later in 2015. It will be revealed in September, before going on sale by the end of 2015. More models are expected to join the range later, but it will only be the larger cars, due to the cost implications of offering such a bespoke service on smaller models. This means that the likes of the Kuga and the Galaxy are likely to get Vignale versions, while the Fiesta and Focus are not.

De Waard also confirmed that the Vignale range will remain under the Ford branding, rather than breaking free in the same way that DS has from parent company Citroën. "The strategy is to keep it as an integral part of the Ford offering," he said.

The Mondeo Vignale starts at £29,045, which buys the 178bhp 2.0-litre diesel saloon with a six-speed manual gearbox. The range goes up to the all-wheel-drive 2.0-litre diesel automatic, which costs £33,310.

The Mondeo Vignale will be available to order from May, with first cars heading to customers in late summer.

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Our Verdict

Ford Mondeo

Ford's family car is now in its fourth iteration, but is the Mondeo ready to take the fight to a world burgeoning with rivals?

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Comments
29

17 April 2015
Fords are at their best when they're aiming for the middle-ground, anything else may well end up like their 'Jaguar' experience

 

Hydrogen cars just went POP

17 April 2015
'Ecoboost' gets my vote for the most nauseating car word. Anything worse?

17 April 2015
eseaton wrote:

'Ecoboost' gets my vote for the most nauseating car word. Anything worse?

Ecoboost isn't too bad really.
I think JLR's 'Ingenium' is much, much worse!

17 April 2015
These additions are quite tasteful, Nice looking leathers and the chrome isn't overblown like Fords of old.

The Mondeo is a handsome car in the flesh and if the customer service takes a step up I can see this marketing strategy having a degree of success. It isn't going to blow the market place apart but its definitely a step in the right direction.

17 April 2015
Was taken around in one in China on a trip recently. The interior quality, ride comfort and refinement were surprisingly good, especially compared to the Focus which was all cheap plastic and a zillion buttons. It felt a more quality car than the previous shape Mercedes C class also.

17 April 2015
The Vignale sub-brand might align this part of the range to Lincoln and help, to some extent, fill the gap left by the departure of Jaguar, Land Rover and Volvo. Whether a target market would buy something badged as Ford is another question.

A Lincoln or Vignale sounds more appealing. Kuga, S Max and Edge versions would create the portfolio, mirroring Lincoln up to MKX level

17 April 2015
Depreciation

17 April 2015
ONoodle wrote:

Depreciation

Better used value retention than BMW 3 Series, Audi A4 and Volkswagen Passat has been forecast for the new Ford Mondeo by at CAP Automotive.

CAP Gold Book also expects the new Mondeo to be worth £1,750 more, after three years, than the previous model was at three years old. That’s the biggest uplift any version of the Mondeo has ever had over its predecessor.

But in the hotly-contested company car market what is most remarkable is the new Mondeo’s predicted used value lead over the current incarnations offered by its premium German rivals BMW, Audi and Volkswagen.

According to Gold Book a diesel Mondeo 2.0 TDCi ECOnetic Zetec will hold onto 42.7% of its new list price, after three years and 30,000 miles. That compares with 38.3% for a diesel Audi A4 2.0 TDIe SE, 36.8% for a BMW 3 Series 318d SE and 41.6% for a Volkswagen Passat 2.0 TDI Bluemotion Tech Executive.

Ford maintains the predicted advantage at higher mileages too and the petrol version even stretches the lead over its German premium rivals.

At three years, with 60,000 miles on the clock, a petrol Mondeo 1.5 EcoBoost Zetec will be worth 36.1% of its new list price, beating an Audi A4 1.8T FSI 170 SE’s 31.4%, a BMW 320i SE’s 32.3% and a Volkswagen Passat 1.4 TSI 160 Executive’s 31.5%.

17 April 2015
Citytiger wrote:

Better used value retention than BMW 3 Series, Audi A4 and Volkswagen Passat has been forecast for the new Ford Mondeo by at CAP Automotive

I've got one piece of advice for anyone interested in used car prices - you get what someone actually pays you for a car, not what someone says it's worth. Nobody, and I mean nobody can tell you what a car is going to be worth a few years down the line. As fine a car as Skoda is, it STILL suffers from it's badge. Is a Ford Mondeo going to be any different? I bought one of the first Vauxhall Calibra's when they were launched - people couldn't believe it was a Vauxhall and the likes of CAP had it retaining far more value than it's dull Cavalier cousin. Guess what... An expensive lesson which I wish I could say I learned from. I may have lost lots of money on my 'rock-solid" residual Merc and 'highly desirable' Audi with all the 'essential' extras, but I'm not daft enough to plough £30k in to a Mondeo!

18 April 2015
Citytiger wrote:

Better used value retention than BMW 3 Series, Audi A4 and Volkswagen Passat has been forecast for the new Ford Mondeo by at CAP Automotive.

Are you for real? Do you actually think, an expensive Mondeo with a stupid name, will hold out stronger than a 3series or similar?

Instead of reading books or predictions from people who are second guessing, why don't you look at what has happened in the past.

Even nearly new, it will still be falling fast in price - good car or not.

Like someone else said, the lease market offers up such strong deals on things like the c350 or 330s, it makes other cars a bit lost for cause.

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