Vauxhall officially confirms the name of its all new 2008 Mondeo rival
29 November 2007

As reported by Autocar from the Geneva motor show in March this year, Vauxhall’s new upper-medium sized saloon will have an all-new name when the covers come off it at the London motor show in July 2008. Out goes the Vectra moniker, with all its undesirable ‘rep-mobile’ connotations; in comes Insignia, the badge that, General Motors hopes, will carve out a more upmarket and aspirational identity for one of its most important European cars.

Vauxhall’s big announcement came this morning, along with an enigmatic picture showing only the badge of the new car and its rear light cluster.

“Dynamic performance is one of Vauxhall’s core values,” said GM Europe’s Chief Marketing Officer Alain Visser, “and in the new Insignia, this defining characteristic is realised by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia’s level of comfort and environmental friendliness is unrivalled even among considerably more expensive competitors.”

For the Vectra, a model which has spent twelve years on sale, and through two generations has sold more than a million models in the UK, this is the end of the road. However, it’s expected to stay in production until well into 2008, before the Insignia launches later in the year.

Vauxhall also released a teaser video this morning, which unfortunately doesn't show much of the new car, but is a 'hilarious' slight on the spy photography business.

See the new Vauxhall Insignia for yourself, along with the brand new Ferrari 'F149' and possibly Ford's new Focus RS, at the 2008 London motor show.Meanwhile, read Associate ed Hilton Holloway's first drive of the car that inspired the Insignia, the Opel Gran Turismo Coupe Concept, by clicking here.

Our Verdict

Vauxhall Insignia

The Vauxhall Insignia is only small details away from rivalling the class best

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Comments
2

2 December 2007

Mmm, I can hardly wait. I'm sure if you take a picture of a five door Corsa, scale it by 150% you'll get pretty close to the new Insignificant. Oh, except to add of course the ridiculous Audi Christmas LEDs which are bound to de rigueur by mid-2008.

3 December 2007

Different name, same mediocre car, I'm sure.

It will sell in droves, mainly to lease companies and residuals will be crap.

You will never see one in Vauxhall showrooms, after the initial interest from launch.

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