Chinese car maker Geely will sell cars in the UK from the end of 2012.
Geely will initially import the Geely Emgrand EC7, which is similar in size to the Skoda Octavia. It will be available as a four-door saloon or five-door hatchback.
Buyers will have a choice of 1.5 and 1.8 litre petrol engines and get a 100,000 mile, five-year warranty as standard. Prices will start from around £10,000.
Sales and after-sales will be handled by Manganese Bronze Holdings plc (MBH) through an estimated 40 dealers initially. The company known as Geely Auto UK. MBH currently works with Geely building London black cabs.
John Russell, Chief Executive Officer of MBH said, “We are all aware of the success that the Korean brands, Kia and Hyundai have had in the UK and we can work with Geely to achieve similar success in the future”.
Geely also announced plans to launch a new model in the UK every year for the next five years.