30 January 2004

Cadillac has released the first official picture of the STS – one of the cars that will fuel its European sales push. The replacement for the Seville is a BMW 5-series-sized car, to be launched in the US this autumn with a choice of 3.6-litre V6 and 4.6-litre V8 engines, and either rear- or four-wheel drive.

The STS arrives in Europe early next year, although sales in the UK are still under discussion, with a decision due before March’s Geneva show. Although Kroymans, the distributor awarded the contract by GM to handle Cadillac, Chevrolet and Corvette in Europe, says it is still assessing the UK business case, it is already talking to more than half-a-dozen American car specialists regarding contracts to act as dealers if the new range is launched here. The UK would be Europe’s second-biggest market after Germany and Kroymans is planning to sell 6500 cars across Europe this year.

The biggest-volume model heading the new assault is the Cadillac CTS, a BMW 3-series rival, available in right-hand drive. As well as the STS and CTS, Kroymans is also likely to import the sexy folding hard-top XLR two-door, although that car would be a left-hooker only.

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‘If we do something in the UK, it will be with a whole package and, where possible, right-hand drive. If we get right-hand drive, the UK is a huge possibility for us,’ said a spokesman.

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