Cadillac will look into adding seven models to its line-up following 2010's 35 per cent sales boost
7 January 2011

Cadillac is set to explore a seven-model expansion plan as part of a new initiative.

Following a sales boost last year of 35 per cent year-on-year for 2010, GM’s luxury brand aims to attract more buyers to its showrooms and hopes to build on the fastest sales growth seen amongst premium car manufacturers in the US.

According to insiders, the firm is looking into a small SUV, a large flagship saloon, a subcompact car to rival the Mini Cooper (inspired by LA's ULC concept) and a Cadillac take on Chevrolet’s Traverse model and Buick's Enclave – both SUVs. Next year will also see the introduction of a larger XTS saloon and a compact car.

Read more about the Cadillac ULC concept

The company’s sales rise was led by the SRX SUV and the CTS coupe – which made up 66 per cent of its sales - so the new model line-up is hoped will ease the firm’s reliance on these versions.

Read Autocar's first drive of the Cadillac CTS-V Coupe

Cadillac’s first step will be adding to high-volume luxury models, followed by more specialised variants. According to Don Butler, the brand’s U.S. marketing vice president: “We have got to get the core covered with a compact, a mid-sized luxury car, a mid-sized crossover SUV and a large car.”

As well as new models, the company is also making special efforts in its marketing department to reduce its average customer age of 62, to a younger and more affluent demographic.

See all the latest Cadillac reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    23 March 2018
    Fully-loaded, big-hitting diesel CLS shows the potential perils of ticking too many options boxes on your order form. A good car with a bad suspension combination.
  • BMW M5
    First Drive
    22 March 2018
    Super saloon deploys four-wheel drive to improve every facet of its driving experience. Faster and more capable than any, and more exciting than most, of its celebrated predecessors
  • Range Rover Sport SVR
    First Drive
    22 March 2018
    More power and an intoxicating soundtrack have breathed new life into our love affair with the biggest, baddest Range Rover Sport variant
  • First Drive
    21 March 2018
    The new Vantage has been developed as a Porsche 911 beater, and our first taste on UK roads suggests it can live up to that bold claim
  • Nissan Leaf Tekna
    The is the new Nissan Leaf
    First Drive
    21 March 2018
    The new version of the world's best-selling electric car gains a bigger battery and more power. How does it compare to rivals such as the Volkswagen e-Golf?