Cadillac is set to explore a seven-model expansion plan as part of a new initiative.
Following a sales boost last year of 35 per cent year-on-year for 2010, GM’s luxury brand aims to attract more buyers to its showrooms and hopes to build on the fastest sales growth seen amongst premium car manufacturers in the US.
According to insiders, the firm is looking into a small SUV, a large flagship saloon, a subcompact car to rival the Mini Cooper (inspired by LA's ULC concept) and a Cadillac take on Chevrolet’s Traverse model and Buick's Enclave – both SUVs. Next year will also see the introduction of a larger XTS saloon and a compact car.
The company’s sales rise was led by the SRX SUV and the CTS coupe – which made up 66 per cent of its sales - so the new model line-up is hoped will ease the firm’s reliance on these versions.
Cadillac’s first step will be adding to high-volume luxury models, followed by more specialised variants. According to Don Butler, the brand’s U.S. marketing vice president: “We have got to get the core covered with a compact, a mid-sized luxury car, a mid-sized crossover SUV and a large car.”
As well as new models, the company is also making special efforts in its marketing department to reduce its average customer age of 62, to a younger and more affluent demographic.