A car sales website is offering an unusual buy one, get one free offer on new Dodge Avengers. The unprecedented offer reflects the dire state of the stagnant new car market.
Broadspeed.com is offering two top-spec Dodge Avenger SXT 2.4 saloons for the list price of one.
The Avenger SXT is meant to cost £18,255, although Chrysler dealers would undoubtedly knock a significant chunk off at the moment.
“Some manufacturers have got five to six months of unsold stock,” said Broadspeed director Simon Empson. “The motor trade is beyond desperate - it's in crisis.”
Import operations like Dodge in the UK have brought in large numbers of new cars that they are now struggling to sell.
AA spoksperson Vanessa Guyl described the offer as “almost unbelievable. Many within the industry will react with shock at this. There is no doubt the problems in the car market are severe and this shows that dealers are now being forced to offer extraordinary deals".
“Dealers have a lot of stock they cannot shift and clearly they are now prepared to do so at a loss.”