Currently reading: BMW trademarks new car names
Urbanic, Compactive, i, E and other names all filed

BMW has filed trademark registrations for a series of new car names.

According to reports, the names registered include i1, i2, i3, i4, i5, i6, i7, i8, i9 and E1, E2, E3, E4, E5, E6, E7, E8, E9. The M50d, Urbanic, Gran Coupe, Compactive, and Compactive Tourer names were also filed.

Speculation suggests the M50d is a tri-turbo diesel, the Urbanic is a trim level for the Mega City project, the Gran Coupe is a four-door coupe 6-Series, and the Compactive name will be applied to sporty crossovers based on the 1 and 3-series.

The i registrations would then be applied to the Project-i electric city car sub brand that is being planned, while the E denomination is for electric cars, as previewed by the BMW 1-series Concept ActiveE that was at this year's Detroit motor show.

Detroit show: Electric BMW 1-series

Registering a name under trademark does not guarantee it will be used: car companies routinely file names to block competitors from using them.

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sportwagon 28 March 2010

Re: BMW trademarks new car names

There is also of course the Compactor, which just munches up pedestrians who don't get out of the way quickly enough.

Dan McNeil v2 26 March 2010

Re: BMW trademarks new car names

Dark Isle wrote:
Has there been a decision made on what they're going to call the supermini BMW?  The one that slots in below the 1-Series? 

The Zero?

Oh, wait. That was a Mitsubishi.

moe360 26 March 2010

Re: BMW trademarks new car names

twyford wrote:

I can't be the only one to think the M50d sounds interesting? Sure the rest of it is Hyundai's and gibberish, but M50d could have potential.

M50d does sound good, BM could let the M division make a super fast Diesel for the 5 series ?

Hope they do would be pretty good a diesel M car l0l can imagine the response for that