Currently reading: Best of the April Fools
At least we think they're April Fools jokes...
3 mins read
1 April 2010

It's 1 April, and the car industry has been doing its bit to keep us entertained.

Here's a round-up of some of the best announcements we've found. Follow the link below to see the accompanying pictures.

See the April Fools pictures

Auto Windscreens

Auto Windscreens tells us it has launched its first prescription windscreen.

Nigel Davies, Auto Windscreens sales and marketing director said, “Not only will cars fitted with the new prescription windscreen help keep glasses wearers safe and legal on our roads but it could potentially lead to a reduction in vehicle theft."


BMW claims to be selling different-coloured roundels so that you can display your political affiliation ahead of the general election. The customised roundel is called the innovative Political Roundel Attachment Tag (PRAT).

Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich helpfully said, “We have been working on this innovation for a number of years and see it as a niche with potentially wide appeal."

Festival of Speed

Following the recent announcement of the Moving Motor Show at the Goodwood Festival of Speed, Lord March has ‘revealed’ an innovative scheme to help lower man-made emission levels throughout the exhibition site.

To reduce the number of generators used on site, this year’s event will be powered by natural methane gas, taken directly from Goodwood’s extensive herd of Dairy Shorthorn cattle.

Commenting on this eco-friendly initiative, a manufacturer’s spokesperson said, “It’s enlightening to see that Goodwood is taking no bull, and the organisers deserve a real pat on the back. This wind-powered solution is udderly electrifying.”


Hyundai has launched a scheme to trade-in cars a dignified way out.

Rather than being unceremoniously crushed, we’re told, one of two Hyundai accredited companies – AP Rhyl and PH Ohul – will collect the deceased motor and take it to one of three new ‘Garages of Rest’, conveniently situated in public parks and beauty spots around the UK.

“These old cars are often seen as members of the family by their owners”, said Dr May Kenetahp, head of Insipientia at Lirpa College of Higher Education. “These people wouldn’t drown a dog just because it becomes incontinent and dribbles on the carpet, so they don’t feel they can crush a car when it starts to leak oil or blows a head gasket.”


Infiniti has announced the development of new technology aimed at reducing the dangers of driving while hungry.

The system, called Gastronomi, will not only alert the driver of the need to stop for food but will also navigate the car to the nearest restaurant that suit’s the driver’s taste and pocket.

It apparently works using three of Infiniti’s current technologies: Connectiviti, Active Noise Control and Forest Air climate control. Active Noise Control detects the sounds of borborygmi – tummy rumbles.

If a pre-determined volume of rumbling is heard, a knife and fork symbol flashes up on the Connectiviti information screen and the driver is asked whether they wish to divert for a pit-stop.


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At this point, the Forest Air climate control system changes mode. The tropical borneol scent that is usually gently wafted throughout the cabin is replaced with the fragrance of truffle oil to ready the palette as the driver is navigated to their meal.


Seat has launched the Leon Ecomotive Prototype. It has a 545-litre (120-gallon) fuel tank which, working on the basis of the new Ecomotive’s extra-urban economy figure of 83.1mpg, gives the ultra-green Leon the unique ability to cover a full 10,000 miles between fill-ups.

As a result, Seat says, the owner need never fill their car up again as it will reach its service interval before needing fuel, allowing the Seat dealer to handle the job.

The fuel tank sits where the rear three seats once fitted. Seat is reassuring safety-minded customers that, should the tank be ruptured in a serious accident, a characteristic of diesel fuel is that while it will burn in open air using a wick, it will not explode and does not release a large amount of flammable vapour.

Head of SEAT UK Press & PR, Mike Orford, said of the intriguing prototype, ‘Clearly, you’d be a fool not to see the benefits of this new Leon Ecomotive."

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1 April 2010

not really a breaking news..... is it??? i hope we see some "mature" journalism in the future..

1 April 2010

They've all pulled out the stops to provide some amusing jokes this year, I must say.

I think my favourite of these has to be the BMW one, if only because it's the most funny yet still believable. It puts me in mind of all the different coloured Ford oval badges people used to stick on their Escorts and Mondeos. I can remember as a child seeing red, yellow, green and white ones in addition to the standard blue.

1 April 2010

[quote Autocar]Head of SEAT UK Press & PR, Mike Orford, said of the intriguing prototype, ‘Clearly, you’d be a fool not to see the benefits of this new Leon Ecomotive."[/quote]

Chortle. Ohhh, how they laughed, like drains, when he came out with that cracking one liner.

If that represents the best, please, give us the worst, they may have more amusement value from the irony.

1 April 2010

[quote ambs123]not really a breaking news..... is it??? i hope we see some "mature" journalism in the future..[/quote] Oh lighten up! Its all meant to be a little bit of fun.

1 April 2010

I really enjoy these April fools, but, to be honest, this bunch are a little uninspiring - has anyone else seen any, more 'believable' ones?

1 April 2010

Can always trust BMW to come up with good april fools pranks, but I think the best recently was the SEAT Ecomotive.

1 April 2010

I love the punch-line in the BMW ad - "can be replaced in a matter of seconds , which is great news for the floating voter"

1 April 2010

Lexus did a very good one a few years back – headlamps that projected TV onto the back of the vehicle in front of you when you were stuck and bored in a traffic jam. It was just right for the level of innovation Lexus were known for at that time. Nearly published it in the mag I was working on in fact till I noticed the date on the press release.

1 April 2010

Why is the BMW '8 out of 10 owners think their 1 Series is front wheel drive' press release not here??

Yes I know it was leaked a little early ... but they cannot be serious can they?!?*

*Yes, I know they are .... but heavens above!

1 April 2010

BMW could've gone with the tagline:

8 out of 10 P.R.A.T.S. prefer it.

It's funny cos it's true.


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