Currently reading: Bentley to target younger customers
New Bentley design boss Stefan Sielaff says the British brand must engage with a younger generation of customers, with interior design likely to be adapted first
Jim Holder
News
2 mins read
19 February 2016

Bentley must find ways to engage with younger customers, according to new design director Stefan Sielaff.

Sielaff joined Bentley last year, but had already worked on the Bentley Speed 6 concept car and Bentayga as part of a wider role within the VW Group. In particular, the Speed 6 was seen as a test bed for a new, more youthful interpretation of Bentley's brand values.

"To be absolutely clear, I don't want to destroy the heritage of the brand or even harm it in any way, but as in all life we have to improve and take steps forward," said Sielaff. "That means making the brand and its products appeal to a younger audience, from wealthy 30-year olds upwards.

"It's not about making change for the sake of it, but about finding ways to interpret what our customers want. We have a hugely international design team here - more than 20 nationalities - and we are an international brand, and we must reflect those tastes and aspirations in our products."

Sielaff said technology advancements were likely to trigger the biggest changes in interior design. "This is where the biggest, blockbuster change can come," he said. "Without a tech breakthrough we will just keep reinterpreting what we have already. With an innovation we can make a step change."

However, Sielaff denied that this meant a digitalisation of a future Bentley cabins. "Audi is about the cutting edge - Bentley is not," he said. "We do not want to over-stress technology. It must never dominate the car, and it must always be discrete. Whatever technology we add must be available but not domineering."

Sielaff admitted that the use of 3D printing to create complex, uniform shapes that humans couldn't achieve - as shown in some details on the Speed 6 - was under investigation. "A very complex piece that has been machined can create emotions so long as it is heartfelt and the very best," he said. "A Bentley will always have a unique human craftsmanship, but we can explore both areas."

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Comments
9

19 February 2016
What about Celebrities & charters like the Saint beside James Bond who they always go after but he stick with Aston.

19 February 2016
Hopefully this design boss will inject much needed new ideas into the brand. IMHO the entire current range is an aesthetic disaster. The Mulsanne from the C pillar backwards, the rear end of the Flying Spur, the ungainly bulk of the Continental GTs, those garish interiors ... And the Bentayga must be one of the most derided SUV shapes.

20 February 2016
He worked on the Bentayga. What a travesty. RIP Bentley. Are VAG directors blind?

19 February 2016
I agree the designs aren't pretty but I can see that's not what they are going for. Words like imposing come to mind. They will look right sitting outside a stately home. Rolls are the same. The back end of the Phantom is almost comically tapered, with titchy light clusters but overall its effect is to make the rest of the body loom even larger. They also took something away from the front when they got rid of the original round lights.

19 February 2016
If you want to talk aesthetic disasters where the design speaks of nothing other than confusion, you won't go wrong looking at the current Honda Civic. Its one of the worst car designs I have ever seen.

19 February 2016
Sure, there are plenty of styling disasters currently on offer. I single out Bentley because it is an aspirational brand and deserves better. Of course I could also argue against myself by saying that it is precisely the awkwardness of a Bentley (bulk in the wrong places) that makes them stand out. There are probably more Bentley customers who prefer display of wealth to display of taste. This also explains why a typical Bentley interior is full of clashing materials, shapes and colours. "More is more" seems to be the interior designers' motto.

19 February 2016
Reality disconnect alert...Reality disconnect alert...Reality disconnect alert...Reality disconnect alert...

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10 October 2019
The Most Effective Vape Juice Wholesale Distributors in the UNITED STATES

With many individuals opting to vape, there are many vaping industries. They have a collection of various vape juices marketed in wholesale. This way, you can delight in vaping the yummy flavors. The companies are online hence you have to spend for some delivery costs. They provide in good time without any hold-ups experienced. Some are shipped the day you make the order. For other companies, you have to wait till the next day.
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What wholesale methods

Wholesale is when you get items in large quantities at a lower rate. The price is budget-friendly because you are acquiring more than one product. You get to conserve loan while you have products that will certainly last you for a while. It is the best deal for e-liquids due to the several types that you can obtain wholesale.

Aspects that need to be taken into consideration when searching for vape juice wholesale representatives
joyetech

In the United States there are several e-liquid wholesale representatives. You might obtain puzzled regarding which is the ideal one. To obtain the most effective deal, you can watch out for the adhering to facets.

- Minimum orders

At the back of your mind, you need the item in quantities. Hence, you ought to ask the minimal number to order. You can for that reason obtain worth for cash. Buying them in plenty will certainly mean that you get to pay much less.
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- Flexible Prices

The cost each should be versatile. It should reflect on the number of products that you are purchasing. The cost for less products ought to be various. You shouldn't buy at the exact same expense as those wholesale. For example, if you plan to buy 200 vape juices the device cost can be $1. Yet if you purchase 400 items, the price per unit need to be $0.50 to match the cash worth.

- Delivering Cost

Various firms will certainly bill a cost for the items to get to you. This depends mostly on the location. The costs will, as a result, vary with the company. Fortunately is that there are business that offer totally free delivery when you acquire items worth a good quantity.

Five Superb firms to obtain wholesale vape juice

Vape juice distributors ought to offer you only the most effective. This ranges from valuing to the orders that you require. The companies below will absolutely provide you adequate services.

1. Straight Vapor

The firm has a great deal to provide. Here you can anticipate performance as well as ease. When you require minimum orders you can get them at a sensible cost. You can get as numerous products as you require. Shipping fee is average, and also you won't be charged unfairly. There is also a totally free residential shipping with the business. Brand names right here are a large choice to select from treat flavors, chocolate or coffee.

The distribution period is from 1 to 5 days depending on your location. This consists of a 15-day return policy if you didn't like the vape juice. 60 days warranty is supplied in instance of any type of defection or replacement require develops. The distinct component about Straight Vapor is their consumer assistance solutions. They likewise reward their consumers for getting more than once.

2. Wholesale Vapor

This is the second best vape juice wholesale supplier in the US. All the vape stores can rely on the business for their products. They have matchless brand names that just match their clients. They likewise use reduced wholesale costs for vape juices. Free shipping is ensured to clients that get items from $450 price. Delivery ranges from 2 to 5 days.

3. Vapor Monster

The solutions at Vapor Beast are phenomenal. When you buy vape juices completing to $1,000 you secure free delivery. Within one to 5 days, it will be provided at your front door. You first require to use as a wholesale consumer so regarding strike a business deal. Then you can get to sample the scrumptious e-liquids they provide. You can additionally choose the pure nicotine toughness with a scale of 0 mg to 55 mg. The dimensions will certainly likewise depend on what you require. They are from 1.5 ml to 125 ml.

4. MigVapor

It is prominent to vapers throughout the globe. The vape juices are of great tastes. They additionally come in lots of range to pick from. You obtain blended vape juices from the 89 tastes. Shipping is done from 1 to 5 days of getting the item. The shipping prices are common. If you are not pleased with the vape juice, there is thirty days money back warranty.

5. Vivo Wholesale

The company has a large range of vape juice items. They are distinct kinds of juices. With Vivo Wholesale, you can place bulk orders and likewise the single orders. They deal with both large firms and also people. By opening a Vivo account, you will be ready to start putting orders. The vape juice is meticulously secured and delivered to you the 2nd day. This will take 2 to five days to receive the things.

Final thought

Vape Juice dealers have various plans. Some have minimum orders while others lack them. As a consumer, you now understand which one will certainly suit you. If you need the vape juice to market on a large scale several of them will partner will you. For those who desire the e-liquid for individual use, you can identify the best one for you. After bearing in mind the shipping problems, you recognize where to order from. With some purchase, you obtain absolutely totally free delivery.

Buying from other nations equates to high tax obligations as well as too much shipping expenses. This can be frustrating due to the costs that you will sustain.

The five representatives have pocket-friendly prices thus; you don't need to spend a lot. You reach delight in the different charming flavors with an excellent budget. Shipment time is additionally reputable which takes at many five days.

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