Alfa to sort its dealers
21 July 2006

Alfa Romeo is showing the neatly-resolved Brera Spider at the British Motor Show – and its chief promised a thorough reform of their customer service, including the dealer network.

Alfa’s dealers have long been notorious as the thorn in the side of the brand in the UK. With their most credible range in recent memory, Alfa boss Antonio Baravalle promised ‘a leap in quality in the way we deal with both the sales process and aftersales service’ over the next year.

That means test drives always being offered, fast parts delivery and a guaranteed courtesy car. A customer contact centre will open within a month.

Baravalle was tight-lipped about the company's future plans, but said that Alfa would unveil a new model, 'a car that is a dream' at the Paris show in September.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK