The next Mitsubishi Shogun will remain true to the vehicle’s original positioning as an authentic off-roader, company chiefs have confirmed.
Indeed, the next generation of Mitsubishi’s utilitarian 4x4, which is expected to arrive in 2017, is likely to be positioned as a less-expensive alternative to the Land Rover Discovery and will incorporate Mitsubishi’s increasingly popular plug-in hybrid technology.
The basis of the current Shogun is 15 years old, although the vehicle underwent a significant revamp in 2006, and its replacement has been the subject of much internal deliberation. The Mitsubishi GC-PHEV concept car shown at the 2014 Geneva motor show was a preview of the replacement vehicle.
Mitsubishi markets around the globe recently assessed 4x4s and crossovers made by other car makers in order to define what a true Mitsubishi should be. In the case of the Shogun, it was decided that it must stay true to current values.
Lance Bradley, boss of Mitsubishi Motors UK, said: “A lot of the rivals are more beautiful or more refined but the Shogun needs to be an authentic off-roader: not fancy, not a school-run car but for people who tow horse boxes or actually go off-road.
“Of course, that market is limited, but look at the Discovery - there is room for vehicles with utility at their heart. The Discovery is very good but very expensive and we see an opportunity in providing a less-expensive alternative in terms of pricing and running costs, particularly with our plug-in hybrid technology.”