The DS brand, through its motorsport division, will assist with research and development of the single-seater racing car, and Virgin Racing will provide the design strategy. The new tie-up will result in the formation of a new team called DS Virgin Racing.
Yves Bonnefont, chief executive of the DS brand, said: “The engagement of the DS brand in Formula E with Virgin Racing is fully consistent with the brand’s positioning. We fully share the values of Formula E: avant-garde technology and proximity to the public.
“The experiences that we will accumulate thanks to the races are key factors for us in the improvement of our technology directly serving our customers.”
Bonnefont explained that there were two key reasons why DS has embarked on a Formula E project: the first being to reach out to potential customers and the second to drive forward electric vehicle technology.
"Formula E races in the cities and the global development strategy of the DS brand is based on the 200 megacities in the world. It brings an opportunity for us to go and meet our customers where they live," he said.
DS is spearheading the PSA Group’s move towards hybridisation and pure electric vehicles, emphasising its premium status and role as technology leader among the brands, which also include Peugeot and Citroën.
“We want to advance the technology. We have already started with hybrid, with the launch of the DS5 Hybrid4 in 2012. We have also announced a plug-in hybrid and that we are working on a pure electric.